30 Best Landing Page Design Tips – The Ultimate Guide
How do I ensure my website has the Best Landing Page Design?
Ideally, the best landing page design is a standalone yet complete web page that is separate from your main website and is meant for a visitor to arrive at or land on when he clicks an advertisement.
Types of Landing Pages
The two broad types of landing pages are Click Through Landing Pages and Lead Generation Pages.
Click Through Landing Pages
Click Through Landing Pages are made with an objective of encouraging visitors to click through to another page. They can be used to describe a product or service in sufficient detail so as to warm up visitors to the point where they are closer to making a purchasing decision.
This is a better strategy than directing visitors straight to the shopping cart or registration pages. Conversions have been found to be poor in such cases.
Click Through Landing Page Designs are great for E-commerce space.
Lead Generation Landing Pages
Lead Generation Landing pages are also referred to as Lead Gen or Lead Capture pages.
The objective of lead generation landing pages is capturing user data. The basic fields any marketer should try and capture is the name and email address. Marketers use the collected information to connect prospects and also market to them. This is because they have shown interest in the product or service by leaving their details.
A lead landing page design contains a form. Along with the form, it would be a good strategy to mention what the visitors will get in return for submitting their personal data.
The length of your form and the level of personal data requested can have a direct impact on conversion. Try to ask for the absolute minimum amount of information that will enable you to market to your prospects effectively. For instance, don’t ask for age or phone number if you only need to contact them via email.
Use Lead Generation Landing Pages For the Following:
- Free trial
- Consultation for professional services
- Webinar registration
- Ebook or whitepaper download
- Discount coupon offer
- Contest entry
- Gift offers
- Notification of a future product launch
30 Best Landing Page Design Principles:
- Unlinked Logo – Don’t link lo the o to the homepage of the website or anywhere else, this is so that the visitor does not escape this page without taking the journey that we wish him to take.
- Use Visuals – Use images to provide a sneak peek of your product, service or event. You can also add short videos or gifs to add more life to the page. Graphics add visual relief and design to the page.
- Natural Visuals – Add natural looking and not staged images for a better connect with the audience.
- People images – Images of people delivering the service along with their background information lets prospects know their expertise and helps explain what makes them qualified.
- Headline with Benefit – An intriguing headline on the first visual that explicitly tells the visitors about the ‘benefit’ by way of a personalised copy and mentioning free offers, etc will keep the visitor on the page and reduce bounce rate.
- Subheadline with RTB – This must capture the Reason To Believe (RTB). It must reinforce the benefit stated in the headline.
- Define Target Audience – Defining ‘Who should attend’ is a great idea to assure the visitor that he really is at the right place.
- Minimal Copy – Use Block Text or Bulleted Copy to make ensure Best Landing Page Design and easily scannable for the most important information.
- Short Paragraphs – Case studies are great proof points but mention them in less text and in a visually appealing manner.
- Bolded Text – You can bold a few phrases or words in order to highlight the important points. It helps guide the eye through the text.
- More Buttons – Have more call-to-actions (CTAs) through buttons which can send people below the fold to the form where visitors can buy, register, download or request more information about the product, service or event being marketed. All links should open on the same page without redirecting you off the landing page.
- Button Colour – Some of the best landing pages across various domains have buttons with strikingly different colour so that viewer can notice the button colour. Irrespective of the seriousness of the business
- CTA Copy – It could be in first person and more personalised like ‘I want the brochure’ or ‘Save my spot’.
- Fields in the Form – Have an absolute minimum field. Keep only the ones that are truly required to meet the objective. If there are too many fields, then listing them side by side may make the form appear shorter than it actually is.
- Last Form Field It is optional and write-in, which allows prospects to divulge what their biggest marketing or sales challenge is.
- Form with Headline Forms should make it very clear to visitors why they should fill the form. The form headline draws visitor’s attention to the form, pushing them that much closer to conversion.
- Phone number If you mention phone numbers, they should be click-to-call as more and more people access websites through their mobile devices.
- Add Statistics Adding a few data points could really help tease visitors into taking action.
- FAQs – Add FAQs on the landing page, they help answer the most important questions before converting on the form and that helps put the prospects at ease. The best landing pages have the most common questions answered.
- Add Testimonials – Consumer testimonials can boost the trustworthiness of the offering and may generate even more conversions.
- Add Accreditations –Including accreditations enhances the trustworthiness of pages. Highlight the affiliations and partnerships on the page to help persuade prospects to convert.
- Third-party seals – There are many seals of approval which you can use to let your visitors know that doing business with you is safe. and their information will not be shared or compromised, they also help build trust and persuade visitors to convert.
- Add Copyright – It shows you in good light as a responsible company.
- The Radio Buttons – A few radio buttons provided at the bottom of the form allow visitors to manually select any additional information they would like to receive by submitting the form.
- White Space – Allow white space between sections and buttons to help each element pop off the page better. This is especially important for visitors who neglect to scroll down the page.
- No Social Share Buttons – The best landing page designs will not have Social Share Buttons. They should not be there because they act as distractions and exit links, which can prevent visitors from going through your landing page.
- Anchor Texts – A hyperlinked text to an external page will send visitors off the page. So, no anchor texts.
- No Footer – Linked pages on the footer work as exit points. Avoiding it is likely to increase chances to convert more visitors on the form.
- No Outdated Content – All content on the landing page should always be current, right from brochures to products.
Thus the anatomy of the best landing page design:
These are a few ways to ensure your website the best landing page design. Remember, a visitor clicks on your ad to come to your landing page. It means you have already won half the battle. It cost you big money to bring a visitor to your landing page. You want to keep him and forever. The key is to incorporate elements from best landing page designs.
I’d love to hear your thoughts in the comments below and thank you for reading my post.