5 Best Social Media Campaigns that created a Buzz on Social Media


Social Media is on fire! With more and more short movies, ads and content being shared on social networks, here’s a look at 5 of the Best Social Media Campaigns.

Let’s take a look at the brilliant creativity, uniqueness, and innovation in the campaigns below.

Emotional storytelling works best with the Indian audience and that’s precisely what Samsung did with their #SamsungCares campaign.

Best Social Media Campaigns:

#SamsungCares – Samsung

best social media campaigns

Outline: This campaign attempts to break stereotypes by showing how a customer relationship can be built.

The video shows a customer wanting to get her television fixed before 7pm. The video shows the executive’s journey to reach the customer’s place. As soon as the executive reaches the customer’s destination, he realizes it is a hostel for the visually impaired.

Most noteworthy, the kids eagerly wait for the executive to fix the television so that they can watch a reality show in which their friend is participating.

Social Media Engagement: The campaign managed to get 12,388,282 views on YouTube. (Credit- Social Samosa)

#TouchOfCare – Vicks

best social media campaigns

Outline:  Vicks has always portrayed in its ads a touch of warmth by showing mothers taking care of their family. Their storyline revolves around an emotional bond and that’s the same note they hit with their launch of #touchofcare.

The ad takes us through Gayatri’s life and the sacrifices her mother has to go through to raise and educate her despite being a third gender. This is definitely one of Vicks’ best social media campaigns.

Social Media Engagement: This ad has managed to garner 34k reactions and 29k shares on Facebook and 9,550,710 views on YouTube

My First Train Journey – Paper Boat

best social media campaigns

Outline: Paper Boat manages to bring alive our childhood memories with each ad. The ‘My first train journey’ short film illustrates the story of a little boy who is sharing his story of his first train ride to his grandmother’s house. The ad covers little elements that the boy observes during this journey.

This short film drives around nostalgia and traditions and reminds us of the malgudi days. Paper boat gets the theme right every time. Even their regular social media campaigns take you through your childhood events.

Social Media Engagement: 1,061,304 views on YouTube, 505,435 views on Facebook (Credit-Social Samosa)

#ShareForEarth – Ola

best social media campaigns

Outline: Global Warming is turning Antarctica green, that’s the latest news. According to Ola, India is 4th in line for contributing towards carbon dioxide.

Ola #shareforearth is a short animated film that urges people to book ola share and carpool to work reduce the emission.

Ola in this video covered some of the most busiest roads in Bangalore, DelhiNCR and Mumbai to show the difference an ola share can make to the traffic and the pollution.

This is not he first time Ola has spoken about their support for the environment. Ola consistently uses cause marketing for their brand messaging.

Social Media Engagement: 23k Subscribers and 8k views on Youtube and 4.1k views on Facebook

#BreakUpChallenge – OLX

best social media campaigns

Outline: It’s time to break up. This message itself created curiosity among users.

The OLX breakup challenge campaign talks about how we never throw out products we haven’t used for the last 6 months.

OLX created this campaign and challenged people to break up with such items. As a result, the twitter campaign received good traction because of the curiosity it created.

Even in their previous campaigns, OLX has always used similar messaging. ‘Bech De’ and #LetWhatYouLoveLive are some of their campaigns in the past that revolved around the same idea.

Social Media Engagement: 33551 views on YouTube

Finally, Social Media is a platform that is not to be ignored. Your brand can generate good levels of engagement with the right strategy and messaging.

If you’d like to share more campaigns or are interested in Social Media, you can get in touch and we would love to take this conversation forward.


Gurmeet Oberoi
Gurmeet Oberoi

Gurmeet, comes to us from House ANTS, the first of her name, Protector of all Digital Protocols, Deviser of Digital War Campaigns, Mother of the Untrained.

Gurmeet is a Digital Marketing Trainer at ANTS. Head of Training, PPC and Consulting Projects. She’s an avid cook and runs her own food blog called www.bigfattreats.com

All views and opinions expressed herein are those of the author and do not necessarily represent the views of ANTS Digital Pvt. Ltd.

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