6 Google Analytics Metrics To Measure Your Content Success

Google Analytics is a useful tool that you can use to study the behavior of your website visitors. You can collect data and use it to make reports and share insights into how a user is interacting with your website. There are some very important google analytics metrics that help in creating great marketing strategies.

It might seem like it’s a lot of data, but knowing how to extract information from the right metrics makes data analysis easier and very interesting.

There are many ways you can check retention, conversion, bounce rate and a lot more. Today, the most effective decisions taken are data-driven. Everyone knows what Google Analytics is, but the truth is, there is so much drill down of data that you can do that can help you take important business calls and make important marketing decisions. Here’s a cheat sheet to help you with some important Google Analytics metrics:

Traffic Sources:

Traffic Sources are divided into:

Direct Visitors– Users who come to your website by entering your website URL directly in the address bar.

Referral Visitor– A user who has been directed to your website because there was a mention of your website on another blog or page

Search Visitor– A user who has typed a search query in the search engine and ended up landing on your website

These sources provide a source of conversion and also tell you how much traffic each of the sources generates.

Demographics:

Demographics is one Google Analytics metric that is a combination of age and gender. You must have already made a buyer persona and have a target audience in mind when you are promoting your services. This tab clearly shows the age group the users fall into and helps you target and create content accordingly.

Audiences:

The audiences tab covers topics like Affinity, In-market and other categories. This tab is especially useful when you are running Google Display Ads. The tab highlights the categories your website visitors fall in and helps you target interests and behaviours better while running ads.

Real-Time Data:

The Real-Time tab shows live activity on the website. When you post something on social media or if you are running an online contest, this is the right place to check live visitor activity and get a feel of how well your content is doing.

google analytics metrics

Landing Pages:

One of the most important tabs, this is where you know which pages are optimized to convert leads. Highlights the pages that the users generally land on, which indicates what type of content they find most interesting.

Average Session Duration:

This is the average length of time that your user spends in a session on your website. The higher the average session duration, the better it is for your website. Make sure the CTA button should be straightforward and should make the user visit more pages in turn, which will affect the session duration.

You will be able to better utilize Google Analytics once you are aware of the important metrics. Somewhere, each of these metrics is interrelated and has a direct effect on each other. We have only mentioned a few metrics here, but there are a lot more metrics that you can use in different ways. Once you get the hang of it, you’ll find it interesting how effectively you can use them in your marketing strategies.

Which metrics apart from these have helped you in your marketing? Comment below to let us know. You can also contact us and we can help you with your website analytics.

 

Gurmeet Oberoi
Gurmeet Oberoi

Gurmeet, comes to us from House ANTS, the first of her name, Protector of all Digital Protocols, Deviser of Digital War Campaigns, Mother of the Untrained.

Gurmeet is a Digital Marketing Trainer at ANTS. Head of Training, PPC and Consulting Projects. She’s an avid cook and runs her own food blog called www.bigfattreats.com

All views and opinions expressed herein are those of the author and do not necessarily represent the views of ANTS Digital Pvt. Ltd.

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6 Google Analytics Metrics To Measure Your Content Success

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