10 Reasons Why Your Business Needs a Responsive Web Design
What makes a website responsive? Why is it important for it to be responsive in the first place??
Responsive web design is vital for any business with a website.
It is fundamental that the layout of a website ‘responds to’ the device being used to view it.
A responsive site will take into account all the different devices that people use to browse the internet and make your web page look equally good on every device, be it a desktop, a laptop, or devices with a small screen, like smartphones and tablets.
The fast-growing market for smartphones, tablets and or devices is seeing more and more people using a wide variety of screen sizes to view web pages.
|Smartphone conversion rates are up by 64% as compared to desktop. These statistics further reinforce the need for a responsive website.|
Keeping this in mind, Google announced the mobile-first index in April 2018. This means that the mobile version of your website becomes the first point of indexing for Google and the base for determining your ranking on the search engine.
Responsive web design can make a considerable difference to both the users and the business.
1. Enhanced Consumer Experience
A responsive website ensures a better user experience. As a result, they will stay longer on the site.
Improved user experience can further lead to more word of mouth referrals and new customers for the business.
2. Increases Mobile Traffic to the Website
Mobile browsing has been growing dramatically over the years and has taken over the lead from desktop browsing in the last couple of years.
A study by Statista shows that in 2018 52.2 % of all website traffic worldwide was generated through mobile phones.
So, by using responsive web design, the company opens its doors to majority web users nowadays, and that increases the traffic to the website many times over.
3. Lowers the Bounce Rate
According to MarketingDive, 53% of mobile visitors will leave a site if the pages take longer than three seconds to load.
A responsive web design engages the user more effectively and efficiently and is highly recommended by SEO experts as a means of lowering the number of users leaving the website sooner and improving the ranking of the site.
4. Contributes to Organic Conversions
According to Formstack, smartphone conversion rates are up by 64% as compared to desktop. These statistics further reinforce the need for a responsive website.
Seamless user experience across devices builds trust and is critical to converting customers.
5. Single Website to Build
Many brands build a separate website and mobile site. However, managing an independent mobile site requires additional testing and support infrastructure costs and time.
In comparison, a responsive web design uses uniform testing methods to ensure optimised layout of each screen.
6. Single Website to Maintain
Having a separate desktop and mobile sites requires two distinct execution and maybe even two different design teams.
It will also mean having two SEO strategies to maintain both the sites. All these overheads add to the running costs of a business.
A responsive design, on the other hand, facilitates ‘one size fits all’ which makes the life of all involved easier, be it developers, business owners or consumers.
7. Faster Loading Website
Studies show that 47% of users want a web page to load in two seconds or less.
Responsive websites load faster on all devices, especially smartphones and tablets.
This has a highly positive impact on the duration and quality of the user’s visit to the site, which can further help in improving conversions.
8. Stronger Backlinks
A responsive website builds stronger backlinks, which are vital to every SEO strategy.
A strong backlink reflects that other websites consider your website an authentic and popular source of information because of excellent user experience.
9. Improves SEO
Mobile-friendly sites rank higher on Google’s algorithm, and a responsive website will find a prominent place on the Search Engine Result Page (SERP).
Avoiding duplication of content, stronger backlinks, faster uploading of web pages and lower bounce rates, all lead to search engine optimisation of a website.
10. Easier Website Analysis
A responsive website makes life easier as there is only one set of data to analyse. In contrast, managing both web and mobile versions mean keeping track of two sets of data to figure out the traffic and user engagement with the content.
A responsive web design facilitates an in-depth insight into which device and browsers the visitors are using, time spent on the site, at what point the user navigated away from the site etc., but the source will be central, unified and more accurate.
Seamless user experience is fundamental to the success of a website. Creating a responsive web design not only helps you in meeting the current customer needs and grow your business but also ensures you stay ahead in the game as more technological breakthroughs hit the horizon.
Is your website a 100% responsive? Not sure? Talk to our Web Design experts.