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  • On-Page SEO: The Fuel That Powers the Ranking of Your Website

    How does your website score on on-page SEO

    A company’s SEO strategy has two primary categories that help in improving the website position on SERP. These are ‘On-Page SEO and ‘Off-Page SEO’. 

    While both are vital for the success of the SEO strategy, they both represent a different landscape altogether when it comes to improving the search engine rankings.

    In layman’s terms, on-page SEO is about enhancing the user’s experience (UX) on a company’s website. It is about giving the users a seamless experience and engaging them meaningfully. 

    Off-page SEO, on the other hand, is about telling Google what others think about your website. It is about what you, as a brand, and others do away from your website to improve the ranking on search engines.

    So, while on-page is done within the website, off-page happens outside the site. In a nutshell, what you rank for is largely determined by on-page factors, and how high you rank on SERP is primarily decided by off-page factors.

    In this blog, we will focus on understanding on-page SEO and the different aspects of a website that can be optimised to help a company rank high on SERP.

    On-Page SEO

    On-page SEO refers to all the factors that can be implemented within the website to improve its position on search rankings. It involves optimising different parts of the site that affect its ranking on SERP. It’s things that a company has complete control over. 

    Here are the essential things to pay attention to, for on-page SEO. They will help drive more traffic to your website and boost your ranking and make off-page SEO a whole lot easier.

    1. SSL/HTTPs

    Page security continues to be among the important factors in determining a website’s ranking. Secure Sockets Layer (SSL) is crucial for ensuring a website’s security, trustworthiness and visibility. 

    By enabling SSL, the website improves the safety of the information on the website. Google prefers sites that are SSL enabled, making it essential for boosting visibility.

    2. Content

    Content is the backbone of a website. Creating engaging and relevant content that will drive traffic to your website and grow business is the key.

    Consumer-centric and keyword let content, that is unique, well written, in-depth, informative and engaging is what will drive traffic to your website and help in on-page SEO.

    76% of online shoppers feel connected to the company after reading its content.

    - Demand Metric

    3. Loading Speed

    One second delay in page response time can yield a 7% reduction in conversions.

    - Gomez.com, akmai.com

    Google evaluates a website on its page loading time. It wants to help its users to access the desired information as quickly as possible to enhance the user experience. 

    Therefore, speed is essential, nearly as much as a focused keyword.

    For example, duplicate content can slow down indexing, increasing the time taken by the page to load.

    Therefore, looking at all factors, and putting all measures in place to lessen the website’s loading time improves on-page SEO.

    4. Mobile-Friendly (Responsive)

    Smartphone conversion rates are up by as much as 64% as compared to desktops as they are used as the first point of information, being readily available.

    A rapid increase in the number of smartphone users led Google to announce the ‘mobile-first index’ in April 2018. It means Google will first index the mobile version of a company’s website to determine its ranking on the search engine.

    This move reinforced the need for brands to have responsive websites to reach out to their target audiences.  

    Therefore, keeping in mind the fact that mobile usage will only increase, responsive web design is a crucial factor for on-page SEO.

    5. URL Structure

    An optimised URL structure is crucial because it allows the search engines to crawl through your website more efficiently and makes the navigation more efficient for the users.

    The website URLs should contain keywords that are easy to understand and reflect the page they direct to and will get more clicks.

    6. Keywords

    While keywords are less relevant as compared to earlier years, keyword optimisation is still an essential element of SEO

    The focus is now more on long-tail keywords, which are a better fit against the user’s search pattern. 

    Optimising the website content around the keywords being searched by the target audience will help in on-page SEO.

    7. Title Tags (H1)

    H1 defines the title of the web page or document and act as a preview snippet of the web pages. It should be short, catchy, crisp and clear

    The ideal length is 50-60 characters.

    8. Meta Description

    A meta description helps the search engine gauge the topic of the web page or document. Based on that, it identifies the target audience for that page or document. 

    It should be descriptive and short, the ideal length being 160 characters.

    9. Alt Text for Images

    Also called ‘alt tags’ and ‘alt descriptions’, it is the text that appears on a web page if the image fails to load on a user’s screen.

    This text helps screen-reading software describe the images to visually impaired readers.

    Search engines crawl the images similarly. So relevant keywords that describe the image accurately help them understand the page content and rank it.

    Therefore, optimising the website’s image alt text is a brand’s chance to create a better user experience and improve its ranking. 

    10. Internal Linking

    Internal linking is crucial not only for SEO but also for engaging user experience.

    It can be used effectively to make website navigation easier and to bunch together associate pages of the same site. Additionally, it helps in filtering the rank of an important page to other pages on the website.

    Internal linking also helps the web crawlers discover the key pages of a website and rank them easily.

    So, get your website ready before going on to the off-page SEO, because a solid foundation is what drives SEO.

    Looking to implement any or all of these on-page SEO hacks on your website? Our seasoned professionals can help you.

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