Social Media: Man's Greatest Invention Since the Wheel
What is the first word that comes to mind when you hear the term ‘social media’?
Followers, influencers, likes, comments and shares would’ve surely been a few.
In the past decade, social media has gradually evolved from being a means to stay in touch with distant friends and relatives to become the very definition of the 21st century.
By 2021, more than 3 billion people will be using some form of social media globally.
This staggering statistic illustrates the growing influence of such portals on people all around the world. It reflects how they have managed to become an integral part of people’s everyday life.
These days people lead a parallel life on social media platforms where they create their virtual personas and share every detail of their life.
Unlike earlier times, nowadays, people are aware of what others in their network are up to daily due to regular posts and updates on these platforms.
A few such social media platforms, which are hugely popular include Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest.
How popular, you ask? Here it is:
- Towards the end of 2018, Facebook had more than 2.3 billion monthly active users.
- The ‘Like’ button on Instagram is hit more than 4 billion times per day.
- Snapchat has 186 million daily, active users.
- 5787 tweets are sent every second, every day
- 400 hours of video content is uploaded on Youtube every minute
Why Do These Platforms Tick?
What makes these platforms popular is that people can view and share the kind of content they relate to. They can post about things they believe in, and follow people they feel are inspirational.
This freedom of thought, expression and creativity is what appeals to people, especially the millennial generation.
Such is the influence of social media that companies began leveraging these platforms to further their marketing efforts. Before long, it became an integral part of their digital marketing strategy.
How Companies Leverage Social Media
Businesses realised that since a considerable number of people spend so much time on social media, the most effective to reach them would be to begin interacting with them on these platforms.
To increase brand awareness, companies run campaigns on social media.
Since these platforms enable one-on-one communication, companies make efforts to engage with them in unconventional ways such as memes, GIF’s, video clips and wordplay.
Why Use Social Media?
Such engagement aims to bolster brand recall value and increasing the company’s popularity among the general public.
The primary reason why such unconventional methods are adopted for social platforms is relatability. The younger generation mainly engages more with posts which they feel they can relate to.
What do Companies Need to Watch Out For
As appealing as advertising on social media sounds, businesses often face roadblocks when it comes to implementing their social media plans.
Even with all its advantages, running campaigns on social portals can be like walking in a minefield.
Care needs to be taken while chalking out a strategy that the content and medium of the message should complement each other to maximise the impact of the campaign.
This is where the role of a digital marketing agency begins.
The Role Of A Digital Marketing Agency
As the name suggests, a digital marketing agency helps businesses, old and new, to navigate through the intricacies of social media as an advertising platform.
With the help of experts, companies can identify the key messaging and accordingly chalk out their engagement campaigns. They can choose who they can target, and what type of result they can expect from their efforts.
How It Helps
An excellent social media marketing strategy can do wonders for a brand’s image and a seasoned digital marketing agency guides companies to achieve precisely that.
ANTS Digital is one such digital marketing agency which works with companies in different industries. We help companies build a powerful social media presence in cohesion with their brand’s image across different platforms.
Social media is both a blessing and an opportunity. How you, as an individual or business, use it, determines what you’re able to take out of it.
The beauty of social media is such that a person sitting in India can directly engage with a potential customer in the Philippines. A mother in the USA can react to her son’s post in Australia.
Social media set out to make the world a smaller place, and in the process, it also enabled the world to move forward with pace.