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  • What is Brand Identity and How Does a Brand Design Agency Help in Building Brands

    How important do you think it is for a business to align itself with a brand design company? Crucial, we say. Here's why.

    Before getting there, it’s essential to understand what exactly constitutes a brand. Is it the name? Visual appearance? Colours? Logo? Design? The emotions it generates? The relationship it has with its customers? Well, it’s all of these and more! Read on….

    What is a Brand?  

    “A brand is the sum total of impressions a customer has, based on every interaction they have had with you, your company, and your products.” - Lucidpress

    A brand is the personification of the company’s product or service, its beliefs, values, name, logo, its relationship with its stakeholders. It is what makes you unique and distinct from your competitors; it is how your customers think and feel about you.

    A brand is a perception, an outward expression. It's an experience.

    Why branding is vital for a business

    • Creates an immersive experience that inspires people to engage with you
    • Positions the brand by telling your customers what the brand stands for
    • Represents your promise to your customers
    • Helps you connect emotionally with your audience
    • Promotes recognition 
    • Builds customer loyalty
    • A good brand experience helps in creating a top-of-the-mind recall, even after months
    • Sets you apart from the competitors
    • A strong brand generates positive word-of-mouth and referrals
    • An effective brand generates traffic and conversions
    • Motivates and inspires your employees 

    Here are some stats that bring home the importance of branding

    • 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. - Content Marketing Institution
    • Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility. - Lucidpress
    • 77% of B2B marketing leaders say branding is critical to growth. - Circle Research
    • 72% of marketers think branded content is more effective than advertising in a magazine; 62% say it is more effective than advertising on TV; 69% say it is superior to both direct mail and public relations. - The Content Council

    Therefore, be it online or offline, branding should be an intrinsic part of the process – from planning, designing, developing, content creation to marketing.

    For online branding, the company's website is usually the first point of contact for the consumer. A well-designed and responsive website that provides a seamless experience to the user is vital in building a brand online.

    It must be supported by associated tools for engagement, like brands' social media accounts, blogs, vlogs, etc. to promote a cohesive and authentic brand identity across all platforms.

    This is where a brand design agency comes in.

    Be it repositioning, reinventing, a new visual identity, or a complete brand makeover, a business that wants to establish itself and thrive in a fast-paced and highly competitive market should take the support of an expert brand design agency.

    Here’s how a brand design agency helps in creating a successful brand identity

    1. Brings in the relevant expertise and skill

    The agency’s seasoned professionals have a vast body of work to support them. They have dealt with different kinds of industries, companies and challenges and are well versed in the tricks of the trade. 

    The expertise helps them to come up with meaningful and impactful strategies.

    2. Brings a fresh perspective, while also taking the existing thought forward

    Sometimes we hit a roadblock, and an agency can add value by carrying forward a great idea by following the set processes while also bringing in a new point of view.

    Also, familiarity sometimes kills creativity. Those working closely with the business sometimes are not able to understand and identify what’s not working and what needs improvement. 

    An objective and fresh viewpoint often triggers innovation, creativity and thinking outside-the-box. 

    3. Facilitates quick and effective solutions

    Speed is the deal-maker or deal-breaker in today’s highly competitive world. 

    Therefore, to thrive, a business must be dynamic, adapt quickly to the required changes and catapult itself into the future.

    A brand design agency brings complete focus to your project, which is not possible for an internal team to match as they already have their hands full with other projects.

    4. Smoothens the process 

    Change is usually painful and hard. But as the saying goes, “change is hard at first, messy in the middle and gorgeous at the end.” 

    Therefore, to grow and build a cohesive brand identity, a business must go through a process of evolution. 

    And a brand design agency, with its proven experience, makes the transition smooth, focussed and successful.

    5. Makes the brand independent 

    An expert brand building agency consistently works towards bringing value to the business beyond the current project at hand. It is equally invested in keeping the business on track to growth and success.

    It establishes processes in a way that the brand is no longer dependent on one agency to stay successful.

    Therefore, investing in a brand design agency to work with you is equivalent to investing in your brand’s success and taking your business to newer heights.

    Your brand is what gives your business the competitive edge, increases reach, widens your target audience and builds a loyal customer base. 

    Collaborating with an expert brand design agency will help you discover what makes you tick, what do you stand for and believe in. 

    Clarity in these aspects will further help you build and position your brand in a way that it inspires and motivates association from all stakeholders – customers, employees, partners, investors, and all.

    So, collaborate, strategize, build, inspire and grow! 

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