How Brands don’t reach the right Influencer

imageHow Brands don’t reach the right Influencer

1. They are too generic: The mails sent are too generic and there is no personal communication made prior to sending the mail.

2. They don’t do their research: Companies need to spend more time researching potential matches and creating a mutually beneficial marketing plan. It may sound like a big investment, but influencer campaigns can lead to 11x the ROI of traditional advertising annually. Their selling power cannot be underestimated.

3. Sourcing Content: The best brands have a well thought out campaign idea before reaching out to influencers. When everything is laid out in front of them, the influencers can more easily make their decision. This saves times and helps with faster delivery and great results.

imageEasy Meat applauds Digital Marketing

Many start-ups owe their success to Digital Marketing. One such startup from Pune is Easy Meat that delivers hand cut fresh meat to your door step.

Their Chief Marketing Officer, Shiva Saran said, “With digital marketing, their market is easily accessible to them and any changes in their promotional offers can be easily informed to the consumer. This helps garner maximum sales and create a measurable impact.”

He plans to provide corporate training to all his employees in the field of digital marketing in order to reach out to a wider audience.


Gamification changing Orgnisational Practices

50% of corporate innovation will be “gamified” by the end of this year.

Gamification has begun replacing time-honoured marketing and educational practices that have lost value in areas like industrial performance, brand           associations and skill development and social change.
All of this interest is taking place due to the concept being proven to motivate employees and customers. Gamification in the work environment is really about how to make people’s jobs better and how to make people’s work life better – Gabe Zichermann.
Organisations are now using gamification, to increase employee engagement, to recruit top talent, build brand loyalty, for better employee training programs, increase healthy workplace competition, promote and influence desired behaviours among employees and to improve employee collaboration.

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