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  • Bayer 125 Years

    Campaign Objective

    70% of rural Indian households depend primarily on agriculture for livelihood. Out of this, 82% are categorized under small and marginal farmers.

    Bayer India has established itself as a trusted brand in India for 125 years with significant contributions towards advancing agriculture, public health and sustainability in the country.

    The ‘125 years’ campaign marked the commitment and legacy of Bayer India.

    Through the campaign we want to communicate Bayer's relevance, commitment and legacy to relevant stakeholders by highlighting

    • Vision
    • Societal impact
    • Innovation- Agriculture and Health
    • Inclusivity
    • Sustainability

    Our services
    Social Media Marketing

    Bayer 125

    Time Spent
    June 2021 - Dec 2022


    To celebrate the legacy and the achievements of bayer, the campaign was designed to showcase the evolution of Bayer in India for the past 125 years and to highlight the milestones achieved along the years.

    To instil a sense of pride and activate the internal employees we introduced formats like-

    • Facebook Frames
    • Facebook Stories
    • Linkedin Personal Banners

    Customizing the targeting to convey the right messaging for various stakeholders

    • Government stakeholders
    • Internal Bayer employees
    • Healthcare personnel

    Plan of Action

    The plan was executed phase-wise

    Phase - 1

    Activating Internal Employees

    We launched a compendium of stories to learn more about how Bayer is impacting society, especially in the areas of agriculture, health and nutrition.


    • Emailer- Internal and external
    • Launch video for social media - Highest reach till date
    • Facebook Frames
    • Teams backgrounds
    • Facebook Stories
    • Linkedin Personal Banners
    Phase 1

    Phase - 2

    Activating followers through vision-led creatives

    A total of 18 creatives were created to representing the seven content pillars of communication and we customized the targeting to ensure we have the relevant engagement on each post.

    • Advancing Digitalization
    • Rural development
    • Empowering People
    • Self-Reliant India
    • Self-care
    • Access to health solutions
    • Doubling farmer incomes
    29.3k reach
    29.3k reach

    Phase - 3

    Activating Leaders through a video podcast series- Bayer Talks

    Bayer Talks was a unique Thought Leadership video podcast series that has been crafted to give an inside out view of how a leader thinks, works together to create synergies and direct the organization on one path with one goal.

    As part of this series Ms. Rachana Panda, Country Group Head, Communications, Public Affairs and Sustainability engaged in insightful conversations with 5 leaders of Bayer, India. The topics of discussion included the following-

    • The Brand legacy of Bayer and the collaborative ecosystems being built
    • How is Bayer contributing to a sustainable future through collectivisation and digitalisation
    • The paradigm shift in people management and the the future of work force

    End Results



    The campaign yielded a reach of over 1.8 million people on just Facebook alone.


    Engagement increased

    Out of the 18 posts created, the top 7 posts on Facebook in 2021 are all from the 125 year campaign.


    Total engagement

    Total engagement from all the platforms.

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