70% of rural Indian households depend primarily on agriculture for livelihood. Out of this, 82% are categorized under small and marginal farmers.
Bayer India has established itself as a trusted brand in India for 125 years with significant contributions towards advancing agriculture, public health and sustainability in the country.
The ‘125 years’ campaign marked the commitment and legacy of Bayer India.
Through the campaign we want to communicate Bayer's relevance, commitment and legacy to relevant stakeholders by highlighting
Social Media Marketing
June 2021 - Dec 2022
To celebrate the legacy and the achievements of bayer, the campaign was designed to showcase the evolution of Bayer in India for the past 125 years and to highlight the milestones achieved along the years.
To instil a sense of pride and activate the internal employees we introduced formats like-
Customizing the targeting to convey the right messaging for various stakeholders
The plan was executed phase-wise
We launched a compendium of stories to learn more about how Bayer is impacting society, especially in the areas of agriculture, health and nutrition.
A total of 18 creatives were created to representing the seven content pillars of communication and we customized the targeting to ensure we have the relevant engagement on each post.
Bayer Talks was a unique Thought Leadership video podcast series that has been crafted to give an inside out view of how a leader thinks, works together to create synergies and direct the organization on one path with one goal.
As part of this series Ms. Rachana Panda, Country Group Head, Communications, Public Affairs and Sustainability engaged in insightful conversations with 5 leaders of Bayer, India. The topics of discussion included the following-
The campaign yielded a reach of over 1.8 million people on just Facebook alone.
Out of the 18 posts created, the top 7 posts on Facebook in 2021 are all from the 125 year campaign.
Total engagement from all the platforms.
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ANTS is an ingenious mix of industry stalwarts, budding creative enthusiasts and digital experts. Our energetic team has a burning desire to create impactful campaigns that resonate with the brand. We leverage our digital expertise to deliver brand strategy, content, creatives, experience design and web-ready solutions.