Power Of Small- What may seem insignificant can hold great value

What may seem insignificant can hold great value.

This is true, especially in the construction industry, where the most minor component is the mightiest one.

Structures' durability and efficient performance hinge on a small yet vital part, a fastener.

Our task was to spread awareness about the same.

The Indian construction industry recorded a growth of 17.1% in 2021 and was expected to grow by 5.8% in 2022. With over 35% y-o-y increase in capex and a proposed infrastructure spend of over Rs 10 lakh crore in Budget 2022-23, the Union government also reinforced its commitment to using infrastructure as a force multiplier for sustained economic growth.

Our objective through this campaign was to showcase EJOT as the ultimate choice to match all kinds of infrastructure needs.

Idea

The approach was simple yet unique for this B2B campaign.

Through the Power of Small campaign, we wanted to showcase the small but mighty fasteners that can withstand the responsibility of securing any structures.

Remember the classic saying, "small drops of water make the ocean," or how cells are the building blocks of our body—this inspired our thought behind the Power of Small campaign.

Our idea was to highlight the responsibility of relying on each fastener used in various structures while simultaneously showcasing the multiple application areas through invigorating creative copies and inspiring creatives.