Etrio is an EV start-up headquartered out of Hyderabad, Telangana. It is the only company in the country rolling out new EV products and electrifying existing ICE products. It is the first company to have received a regulatory certification for retrofitting by the Automobiles Research Association of India (ARAI) and ICAT.
Etrio wanted to create awareness around the launch of India's first electric ELCV, ‘THE KING OF INTRACITY LOGISTICS’ The company also wanted to position the core thought of "EV for All" through a crisp and integrated communication across mediums, primarily Digital, Traditional PR and creative content creation (both static and videos).
Promoting the tagline- king of intracity logistics by building up the digital launch through
Social Media Marketing
Aug- Sep 2020
Our budget was limited, so we had to impact decision-makers in the logistics and e-commerce sectors wisely to make them aware of the environmental and economic impact of the choice of their delivery vehicles. We achieved this in phases:
A unique concept that was unheard of in the ELCV industry, where the launch of a vehicle was for a specific industry vertical like Intracity Logistics. The campaign was specifically created for the Logistics Industry where one of the biggest pains of Intracity logistics was solved by Etrio. The tone and the manner were in line with the category. The colour scheme and style of creatives were appreciated by all stakeholders so much that customers like Mahindra Logistics, IKEA also co-promoted the same content through their official handles.
Total Creatives- in the form of 47 static posts and 12 videos were thought through to create surround sound and increase awareness about the launch of India’s first ELCV. Sales order book. Etrio had 41 leads pre-event (May-June-July, 2020) . In August-September, only the number of leads increased by 673% .Etrio, bagged more than 2,100 orders for Tata Ace from 317 corporate clients post-event. Etrio’s valuation was increased and they received Series A funding of 3 million dollars. Both the founder and Co-founder of Etrio were mentioned in a video by Kevin O’Leary, Mr Wonderful from Shark Tanks.
Etrio, bagged more than 2,100 orders for Tata Ace from 317 corporate clients post-event.
The tweet impressions in August were all organic with an exponential increase from only 1763 impression in the previous month
The overall impressions of the campaign were almost 80,000
Teasers and launch videos rank the highest in the last 2 years in terms of impressions and reach
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ANTS is an ingenious mix of industry stalwarts, budding creative enthusiasts and digital experts. Our energetic team has a burning desire to create impactful campaigns that resonate with the brand. We leverage our digital expertise to deliver brand strategy, content, creatives, experience design and web-ready solutions.