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  • The Actuary India- India’s first digital magazine


    Our goal

    We wanted to develop a first-of-its-kind digital magazine focused on actuarial science, with the aim of reaching beyond the traditional audience of actuaries and engaging individuals from various backgrounds and fields.

    We created a bustling online hub where actuarial professionals come together to exchange ideas and spark inspiration. From seasoned industry veterans to wide-eyed students, The Actuary India is the destination for all things actuarial.

    Our services
    Logo designing
    UX/ UI
    Website development

    The Actuary India

    Time Spent
    March 2022


    Plan of Action

    Brand Identity

    Content Curation





    Phase - 1

    Brand Identity

    Crafted a brand identity that perfectly captures the essence of the proposition

    The brand identity included a distinctive visual identity system comprising of a logo, colour scheme, typography, and graphic elements, that conveyed the magazine’s personality, values, and positioning.

    How the logo evolved – 

    A brand's logo is the cornerstone of its identity, and after several revisions, we arrived at the current TAI logo.

    It features a North Star, a timeless symbol of inspiration, hope, and guidance that perfectly represents the core of TAI, to be the guiding star for the Actuary community.

    Phase 1

    Phase - 2


    Extensively designed and developed a top-notch UI/UX

    The UI/UX was designed to be intuitive and easy to use, with a clear information hierarchy and logical navigation flow, ensuring a seamless user experience.

    Structured the website with precision and attention to detail

    • The website structure was optimised for fast loading times and high performance, ensuring a seamless user experience and minimising bounce rates.
    • The website structure included a clear and consistent navigation system, with logical groupings of content and intuitive labelling of menu items, making it easy for users to find what they are looking for.
    Phase 1
    Phase 1

    Phase - 3

    Created and launched a dynamic digital magazine coded from scratch
    • The website was developed using cutting-edge web development technologies such as Angular and Laravel
    • The website was designed to be highly responsive and adaptable to various screen sizes and devices, ensuring optimal viewing experience across desktops, laptops, tablets, and smartphones.
    Phase 1

    Phase - 4


    Content Curation

    Published engaging content covering a wide range of sectors, including General Insurance, Health Insurance and many more

    From thought-provoking articles and cutting-edge research papers to lively discussion forums and interactive podcasts, there's always something happening on the website. You will get stimulated by the diverse range of perspectives and ideas, all shared by some of the brightest minds in the business.

    On the website, you will find - 

    • Lively discussions
    • Comic strips
    • Interesting trivia
    • Graphic novels
    • Animated features
    • Even job announcements

    The Actuary India also features humorous jokes and entertaining puzzle games to keep you engaged.

    As a community, The Actuary India celebrates the unique talents and perspectives of its members. It welcomes die-hard stats junkies who love numbers, creative thinkers who have a passion for design and innovation, and natural-born communicators who possess a flair for storytelling.


    New users every month


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