We wanted to develop a first-of-its-kind digital magazine focused on actuarial science, with the aim of reaching beyond the traditional audience of actuaries and engaging individuals from various backgrounds and fields.
We created a bustling online hub where actuarial professionals come together to exchange ideas and spark inspiration. From seasoned industry veterans to wide-eyed students, The Actuary India is the destination for all things actuarial.
The Actuary India
Crafted a brand identity that perfectly captures the essence of the proposition
The brand identity included a distinctive visual identity system comprising of a logo, colour scheme, typography, and graphic elements, that conveyed the magazine’s personality, values, and positioning.
How the logo evolved –
A brand's logo is the cornerstone of its identity, and after several revisions, we arrived at the current TAI logo.
It features a North Star, a timeless symbol of inspiration, hope, and guidance that perfectly represents the core of TAI, to be the guiding star for the Actuary community.
Extensively designed and developed a top-notch UI/UX
The UI/UX was designed to be intuitive and easy to use, with a clear information hierarchy and logical navigation flow, ensuring a seamless user experience.
Structured the website with precision and attention to detail
From thought-provoking articles and cutting-edge research papers to lively discussion forums and interactive podcasts, there's always something happening on the website. You will get stimulated by the diverse range of perspectives and ideas, all shared by some of the brightest minds in the business.
On the website, you will find -
The Actuary India also features humorous jokes and entertaining puzzle games to keep you engaged.
As a community, The Actuary India celebrates the unique talents and perspectives of its members. It welcomes die-hard stats junkies who love numbers, creative thinkers who have a passion for design and innovation, and natural-born communicators who possess a flair for storytelling.
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We love what we do and rock at it.
ANTS is an ingenious mix of industry stalwarts, budding creative enthusiasts and digital experts. Our energetic team has a burning desire to create impactful campaigns that resonate with the brand. We leverage our digital expertise to deliver brand strategy, content, creatives, experience design and web-ready solutions.