How to Create a Killer Social Media Strategy in 6 Steps

Create a Social Media Strategy by asking yourself 6 questions

Having a Social Media Strategy is one of the first few important steps for any brand, irrespective of whether it is organic or inorganic. Planning your social media strategy helps you reach your business goals. In this blog, you will discover how to make a social media strategy for your brand.

Here’s a step by step plan that will help you plan out your social media from A-Z.

  1. Who is your customer?

It doesn’t matter how new your business or how long you have been in this business, defining your target customer is imperative. If you find it difficult to figure out your customer type, put yourself in the customer’s shoes. Ask yourself questions that your customer would. What is the progress they make from there etc? Ideally, your customers will ask questions, what would those questions be? Is my content answering those questions? Take out the time to understand your target customer and you will be able to resonate your content accordingly.

  1. What type of content should I post?

Social Media posts are no more restricted to text or images. In today’s time, video posts work really well. Live Video Streaming also works really well with audiences.

  1. Which platform should I choose?

Brands think that targeting every social media platform would help you reach more people, however, that’s not true. Do a thorough research of each platform and understand what works well and see how your messaging fits in.  Ideally, the region should be your first point to check, how well does a platform do in your region. Also, the types of posts will also help determine the usage and engagement.

social media strategy

  1. How do I create a social media playbook?

Make a detailed social media content playbook. This plan should define your audience, campaign ideas and promotional events. This plan should also include your goals, content theme and crisis management steps. It is very important for every brand to have their objectives and plan placed out for the whole team to work on. Align people for each task. For e.g.; Have someone who is responsible for customer service, one for posting and one for reporting.

  1. How engaged are my users?

Social media is not just about publishing or posting. The more you interact with your customer, the more likely the chance that he will remember you. If you happen to meet a potential customer/client at a public gathering, keep in touch through LinkedIn or Twitter and move on to direct message.  Furthermore, you can also get on a call with him and take it from there, as long as it doesn’t seem like you are stalking them.

  1. How often should I measure the progress?

Conversions will tell you how well your campaigns are working.  Understand the difference between reach and engagement. There are many ways to determine how well your campaign is working. You can check the number of followers, subscribers, website visitors in terms of reach. In terms of engagement, you can check by the number of retweets, mentions, tags, comments etc.

Finally, putting together a social media strategy will help your brand work in a systematic manner and the results will start showing once followed through.  What is your social media strategy like? Have you made one yet? Please share your thoughts in the comment box below.


Gurmeet Oberoi
Gurmeet Oberoi

Gurmeet, comes to us from House ANTS, the first of her name, Protector of all Digital Protocols, Deviser of Digital War Campaigns, Mother of the Untrained.

Gurmeet is a Digital Marketing Trainer at ANTS. Head of Training, PPC and Consulting Projects. She’s an avid cook and runs her own food blog called

All views and opinions expressed herein are those of the author and do not necessarily represent the views of ANTS Digital Pvt. Ltd.

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