Digital Marketing terms – 15 Important terms to get you started

Digital Marketing terms one must know

digital marketing terms


Ever feel like you can’t keep up with the jargon? If you’re not a part of the digital marketing industry, jargons like SEO, Keywords and other digital marketing terms can sound like alien terms.

Firstly, Digital Marketing is spreading wild like fire. As a result business or individual can benefit with digital marketing. It has become an important part of organisations today. With the aid of Digital Marketing visibility increases, traffic generation ,further converting the traffic into leads.

Therefore, we’ve got you covered! In addition to this, here is a list of 15 digital marketing terms to get you started!

1. Keyword

A keyword is a word or a phrase that the users uses to search for relevant information on search engines for e.g.; a search for “order cakes online” or  rather “where can I buy cakes online?”

2. Search Engine

Search engines are tools or a program that generates results based on your search. E.g.; Google, Bing, Yahoo

3. SERP (Search Engine Results Page)

SERP are web pages that appear as a search result in the search engines after a user search for information.

3. Impressions

The number of times an online ad is displayed to a user during a search or on a website. E.g.; Banner Ads on websites, Search Results on SERP

4. Traffic

A number of users or visitors visiting a website is termed as traffic. Furthermore, there are two types of traffic, organic and paid.

5. Organic Traffic

Visitors that come to your website through organic or natural means. E.g.; visitors who visit a website via a search engine or directly enter your website name in their browser

6. Paid Traffic

Visitors that come to your website after through an Ad. E.g.; Ads displayed after search results in a search engine or due to clicking on banner ads on websites

7. Conversions

When a user completes an activity on your website like “submitting a contact form”, or because of clicking on the “check out” button and “signing up” for a newsletter

8. CTA (Call to Action)

CTA in digital marketing terms is an instruction to a user to perform an action. E.g.; Click here, Learn more, Apply now

9. SEO (Search Engine Optimisation)

One of the most important digital marketing terms, Seo is a process of optimizing a website and its pages to appear as a search result in order to appear in the top pages of a search engines

10. SEM (Search Engine Marketing)

Sem is a means of promoting brands/websites or increasing traffic via paid ads on search engines.

11. Landing page

A page where a user is directed to as the entry point on a website. E.g.; Home page, Blog Page etc

12. CPC (Cost Per Click)

The amount of money an advertiser pays when a user clicks an online ad. Hence, it is the amount spent on each click

13. Bounce

When a user leaves the website from the entry point page is considered a bounce.

14. SMO (Social Media Optimisation)

SMO is a process of optimizing social media platforms to generate awareness of a brand. However, this can be done by sharing and uploading posts and blogs.

15. SMM (Social Media Marketing)

SMM is a process of promoting brands/websites or increasing traffic via paid ads through social media platforms

Finally, if you’re looking for more terms, leave a comment below and as a result which will reach out to you.

If you’re interested in joining the Digital Marketing Course, visit our page.





Gurmeet Oberoi
Gurmeet Oberoi

Gurmeet, comes to us from House ANTS, the first of her name, Protector of all Digital Protocols, Deviser of Digital War Campaigns, Mother of the Untrained.

Gurmeet is a Digital Marketing Trainer at ANTS. Head of Training, PPC and Consulting Projects. She’s an avid cook and runs her own food blog called

All views and opinions expressed herein are those of the author and do not necessarily represent the views of ANTS Digital Pvt. Ltd.

Read Posts...
Connect with the author

Leave a Reply

Your email address will not be published. Required fields are marked *

What is your Digital Interest?

Let's Connect


Follow us @myantsdigital

6 Google Analytics Metrics To Measure Your Content Success

See our featured post