Digital Marketing Trends To Watch Out for In 2017!

2016 has been an amazing year for online marketing, but the industry never slows down.

 

Digital marketing trends have gained a lot of popularity in 2016 with large and small businesses creating their online presence and promoting their services and products through numerous social media channels and sites.

 

But what do we expect in the year 2017? 

 

While some marketers believe the Internet space is going to grow further with more companies entering the digital world, others say there will be a complete makeover of how users and search engine giants give preference to the vast amount of data available on the Internet.

The online marketing industry is huge, convoluted and precarious. The sooner you strike the right spark with a netizen, the better you can appeal to them and stay ahead of your competitors. Digital Marketing Trends are in a constant state of flux. With new marketing platforms emerging almost every day, it’s a task to keep up with the latest social networks, let alone stay on top of the emerging technologies and tactics. Especially those that have the capacity to make your marketing more goal oriented than before.

Marketing is a field dominated by those who have the foresight to anticipate changes, plan ahead and master the trends before your competitors.

 

SO, take note of the following Digital Marketing Trends, because these are definitely going to dominate the online marketing space in 2017.

 

Digital Marketing Trends

Dense and Personalised Content:

Focus on creating helpful content for a more specific audience. This way, when people read your content, they will get the feeling that you actually know what they need and they will eagerly consume the content you put out. Attention spans have fallen to zero, and we’re only going to grow more piqued and arduous as technology progresses. The endless streams of content from various brands and constant scrolling on one’s social media feed filled with individuals we follow. These have involuntarily made us filter out the majority of messages we see as white noise. We speed-read articles. Skip posts. Share articles after giving it the briefest of glances. Thus, what marketers need to understand and learn is that the denser and more personalized the content, the stronger the readership will be. One needs to make every line, and moreover every word count.

 

Immersive Experience In Content Marketing:

Users are hankering after more immersive experiences, to feel like they’re doing more than just staring at their phone or desktop screens. Augmented reality (AR) and virtual reality (VR) are two technologies driving this mindset onward. You can offer 360 videos to make your users feel like they’re living in the moment. Host live workshops and webinars to set up ongoing engagement with your audience. The key is to create and fulfill a requirement for interaction in a way that makes people feel like they are a part of something superior.

 

Augmented Reality:

As mentioned above, Augmented reality is the new in thing. Not many people could have predicted that Pokémon Go would have take off as drastically as it did. Earning close to $10 million a day at its peak. Keenness for it has largely died down, but the app has had two key effects on the online marketing set up. One, it’s shown that users are ready for augmented reality (AR) experiences, and two, it’s given marketers a glimpse of the grossing potential here.

Quite a few brands in India and abroad have already made use of this feature. Including, but not limited to Furdo, a Bangalore based design startup. That shows you what your unfurnished house would look like with your chosen décor. CarDekho.com has launched ‘Feel the Car,’ an online tool that gives 360 degree interior/exterior views. With sounds of the car and explanations of features with videos. You can expect to see a lot more brands coming out with AR games, ads. As well as other ingenious attempts to capitalize on AR apps that already exist.

Digital Marketing Trends

Influencer Marketing:

2017 is predicted to mark a major milestone for digital advertising—for the first time, digital spending will surpass that of TV. Considering the challenges marketers face with bot fraud, ad blocking, social algorithms and general skepticism, influencer marketing will play a renewed and central role in the marketing mix for 2017. Influencer marketing isn’t new, but it will mature in 2017 as brands will not only be partnering with digital savvy Snapchatters and YouTubers. But they will also be co-creating original content that can’t be found anywhere else. This Digital Marketing trend that is going to be as big as Augmented Reality, we kid you not!

 

Native Advertising:

One of the oldest trends. Used for years by brands looking for an easy way to get natural-looking visibility. But native advertising is on a skyward swing. As consumers continue to criticize or overlook most forms of conventional advertising. Native advertising is a slyer (yet active) way to get those consumers’ attentions. Major publishers and brands that have previously opted not to offer this method of advertising are offering newer and improved forms of native advertising.

Digital Marketing Trends

Live Video Streaming:

Social media users are impatient and beginning to demand more in-the-moment content. Looking for a vicarious view into a world (or event) they’d formerly been incapable of accessing. Thanks to faster Internet and the pervasiveness of mobile devices, live video has become something of a craze on its own. More and more apps and platforms are giving some kind of “live streaming” functionality. USA’s Presidential debate was streamed live for the first time this year, drawing millions of viewers in. Live video has been on an ascending streak for the last few years. But experts believe that 2017 will be the year when it fully takes off. It’s bound to be operated by more brands and more individuals than ever.

 

Mobiles Will Rule:

2016 was a big year for mobiles. Google practically phased-out all websites not optimized for the mobile. This ever present hand-held device and the decrease in desktop traffic openly indicates that its time to focus on the mobile. Hence, Mobile search and optimization should be a top priority for digital marketers in the year of 2017. In the same vein of digital marketing trends, though we’re still years away from apps completely replacing websites. Mobile Applications are going to play a big role in consumer interests. Business owners however, are realizing their potential, and 2017 will be a pivotal year in mobile app development as well.

 

As marketers, we’re always pushing the boundaries for the next big thing in the field of digital marketing. With the rapid growth of technology, marketing strategies that worked this year might not be as effective in 2017. Some strategies may even be obsolete in a few months. But it’s never too early to start thinking about the digital marketing trends and your strategy for the upcoming year.

 

Got ideas about the new digital marketing trends? Tell us! We’d love to know your views.

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Rachita Kotwal
Rachita Kotwal

Rachita, comes to us from House ANTS, the first of her name, Knight of All Things Creative, Gatekeeper of Content and Brand, Ruler of The Social Realms.

Rachita, is an Account Manager at ANTS Digital. A Social Media Enthusiast, she heads Creative Content, Illustrations and manages Client Interactions. A voracious reader and a psychology major with some whacky ideas about life and people.

All views and opinions expressed herein are those of the author and do not necessarily represent the views of ANTS Digital Pvt. Ltd.

Follow her on www.thelotuseatersblog.wordpress.com for more.

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