Disrupting Digital Marketing

Disrupting Digital Marketing

Live video has become the creative canvas for digital marketers to clasp new means of dispensing branded content. Snapchat a popular picture sharing app, recently brought the NCAA fans a creative way to trash-talk rivals through the platform all throughout the first two rounds. They could also add custom, geotagged snaps from more than 60 campuses — bringing local zest and fans in on the battle. Live experiences have become the showcase for how marketers can foster active, fascinated audiences.

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