Leveraging Hashtags for Businesses

What are Hashtags?

Hashtags are a part of the social media culture. They have become a very prominent part of social media today and everyone knows what they are. But are they being leveraged well?

Used on the most popular networks like Twitter, Instagram, Facebook, Pinterest, hashtags have become a popular means of driving traffic and categorizing campaigns and content on social media.

With the help of hashtags, content becomes discoverable and a way to engage with users sharing a common interest. It is very important to know the hashtags related to your business to leverage them properly.

Hashtags are primarily used for 4 reasons:

  1. Branding

  2. Raise awareness

  3. Promotion of a new product or service

  4. Attracting users

Although, hashtags are not new, yet there are many who don’t know how to use hashtags.

Let’s have a look at some Do’s and Don’ts

Hashtag

Hashtag Dos:

  1. Stay Relevant
  2. Use Branding
  3. Use Trending topics
  4. Create Hashtags for campaigns
  5. Keep them short

Hashtag Don’ts:

  1. Don’t overuse hashtags
  2. Don’t keep space between words
  3. Also, don’t use Irrelevant hashtags just because they are trending
  4. Hashtags should not exceed the actual words
  5. Don’t hashtag every word

Great Hashtag Examples used by Brands:

  1. Maruti Suzuki Ertiga (#EvenYourOdds)

During the Odd-Even Scheme, Maruti Suzuki Ertiga came up with this hashtag and used it in their campaign, “ Life takes many turns, LUV keeps us going”. This hashtag trended on Twitter twice. Maruti asked its users to answer questions that it posted on Twitter every day and the most creative answer won a free ride in the newly designed Ertiga. This campaign generated 2.7 million impressions and was a great hit in the Delhi NCR region

  1. ALS Association – (#ALSIceBucketChallenge)

A great example of how a small challenge garnered donations for the Lou Gehrig disease. But, this challenge became so viral, that even celebrities like Rita Ora and Lady Gaga participated. The point of this campaign was to raise awareness about this disease. This is an excellent example of viral content.

  1. P&G (#LikeAGirl)

Another great example that involved awareness was about empowering girls by providing puberty education.  The video talked about various perceptions and interpretations of what being a girl is. This campaign was for global awareness and people after watching the video, no longer associated the term #likeagirl with negativity.

Such is the power of hashtags. Finally, now that you know how they are leveraged and the impact that it leaves, go ahead and create your brand identity with a great hashtag which users will find relevant and memorable.

If you’re interested in knowing more about leveraging social media using hashtags, feel free to contact me here.

Gurmeet Oberoi
Gurmeet Oberoi

Gurmeet, comes to us from House ANTS, the first of her name, Protector of all Digital Protocols, Deviser of Digital War Campaigns, Mother of the Untrained.

Gurmeet is a Digital Marketing Trainer at ANTS. Head of Training, PPC and Consulting Projects. She’s an avid cook and runs her own food blog called www.bigfattreats.com

All views and opinions expressed herein are those of the author and do not necessarily represent the views of ANTS Digital Pvt. Ltd.

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