Yeezy + The Golden Arches
After Kanye West’s brief suspension on Instagram, he came back with a bang, announcing that he will be partnering with Japanese designer Naoto Fukasawa to reimagine McDonald’s packaging.
A tie-up that seems completely random. A pixelated slightly ominous photo of a concept design for McDonald's packaging takes a bleak approach to the restaurants' vibrant burger boxes. Safe to say the sneak peak has not gone down well with McDonalds' fans
Do all brands need celebrity endorsements?
Kanye’s collab announcement post (Source: Kanye West’s Instagram Page)
Fevicol has made many iconic ads with no celebrities in them
Do celebrity tie-ups always work?
Remember the recent controversy surrounding three of the most prominent actors of India for endorsing a paan masala brand?
That is an example that demonstrates that even with the biggest celebrities on board, things can backfire for the brand or even the celebrities.
Ajay Devgn, Shahrukh Khan and Akshay Kumar in Vimal Elaichi ad
Ads between shorts - YouTube Shorts rolls out campaigns
During Google Marketing Live, the company’s annual conference for advertising, Google announced that starting May 24, 2022, advertisers will be able to run ads on YouTube Shorts.
These ads will allow making shorts more shoppable with the big Shop Now button at the bottom and the availability of a format where a product catalog can be added.
Will YouTube Shorts Ads help brands?
A shoppable Shorts ad
Should brands invest in Shorts Ads?
Support comes in for Web 3.0 developers.
The popular gaming site Polygon just launched a fellowship program in India for Web3 developers.
What is Web 3.0?
Web 3.0 is the third version of the World Wide Web. This version is based on blockchain technology and, unlike the last two versions, will focus on creating a token-based economy and the concepts of decentralisation.
Does Web 3.0 benefit creators and users?
The concept of decentralisation that Web 3.0 is based on would mean that:
You should have ownership of your data (Image Source:nextbigwhat.com)
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ANTS is an ingenious mix of industry stalwarts, budding creative enthusiasts and digital experts. Our energetic team has a burning desire to create impactful campaigns that resonate with the brand. We leverage our digital expertise to deliver brand strategy, content, creatives, experience design and web-ready solutions.