REINVENTING QR CODES

Masahiro Hara invented the QR code in 1994 when he worked for Denso Wave, a Japanese corporation, to track automobiles and their parts and allow high-speed scanning during manufacturing. Little did he know that his invention would lead to the evolution of new trends in the digital marketing industry in the next three decades.

According to a US-based Statista survey, 59% of respondents believe that QR codes will be a permanent part of their smartphones in the future.

From opening up product information, restaurant menus, business cards, social media profiles or websites to making cashless payments - there is little that this 2D barcode type can’t do for you!

Here's a fresh, brainy and quirky take on how the QR codes are being reinvented!

FRESH GAI EXPLORES WHAT’S NEW IN QR CODES MARKETING

When QR met AR

Recently, an award-winning director used a QR code to bring alive a dress she was wearing with augmented reality (AR). The QR code in her earrings took the scanner to an Instagram filter that brought her dress alive in ways unimaginable by connecting the AR filter with an image.

The director, Karen X, said she wanted to integrate the design of the AR experience into the physical dress itself and the human body (hence the mechanical heart and lungs underneath).

Creating phygital experience

Zoo Frankfurt turned a print advertisement into a 3D mini-aquarium for all its readers! The ad was an initiative by the zoo to show them what they were missing by not visiting and invite them to see the amazing water creatures. They called it a ‘holoquarium’.

Although the video has since been removed, you can still take a glimpse here.

All the readers needed was a smartphone to scan the QR code in the ad, fold the plastic foil (available in the zoo’s magazine) into a pyramid, and keep it upside down on the phone. The code brought to life many underwater species as tiny holograms.

(Source: https://www.branding.news/2022/06/16/tbt-zoo-turns-a-print-ad-into-a-3d-mini-aquarium/)

According to Bitly, ever since the pandemic hit the world, there has been a 750% increase in QR code downloads.

But is pandemic the only reason for the QR code’s popularity? Let’s find out with Brainy Gai.

BRAINY GAI TALKS ABOUT QR CODE MARKETING IN DEPTH

Soaring popularity of QR

Apart from the pandemic, many factors promoted the use of QR codes. The most significant one being the tremendous accessibility of the internet to the masses. The QR code scanning ability of the smartphone camera has made third-party applications redundant.

QR Code Supremacy

According to the experts, these little checkered boxes are here to stay.

Based on QRTIGER’s data, India ranks second with 16.1% of scanning activities in the first quarter of 2022, following the US at 42.2%.

But why are marketers not letting go of it? QR codes are:

• Powerful: They can hold more data and multimedia than a barcode of the same size.
• Easily customisable: Marketers can use branded QR codes and add colours and logos to build campaigns
• Easily accessible: No other gadget is required other than your smartphone
• Equipped to track their scan: Some QR code generators allow you to monitor data such as location, device, and date and time, which in turn helps in analysing the campaign performance.

Let us explore how people and marketers alike are having fun with the capabilities of QR codes with Quirky Gai!

QUIRKY GAI EXPLORES THE FUN IN QR CODE MARKETING

Inking the code

Call him bizarre or not - he doesn’t care. An Italian tattoo artist went viral in August 2021 for tattooing a QR code on his arm that led to his covid vaccination certificate. He looked at it as a solution to avoid carrying the certificate copy. See here.

https://twitter.com/beastoftraal/status/1523149094134321153/photo/2)

Dunzo’s brand personality is loved by the netizens. And why not! Their quirky way of welcoming people to the city - students, employees, tourists et al - and familiarising them with the local slang and food recommendations reinforced the love people have for them.

Boosting social media and brand merchandise

April 2022 saw UFC Football jerseys flaunting customised QR codes leading to players’ social media platforms and branded merch!

Packaging it together

In 2011, Taco Bell used co-branded packaging to promote a partnership with MTV via QR codes.

With innumerable use-cases, the future of QR codes seems bright! Have you upgraded yet?

(Source: Reddit)