They are the most diverse generation in history, with strong opinions and unique ideas. They are Gen Z, the people born between 1997 and 2012 who make up a whopping 33% of the world’s population.
But what makes them different from the generations before them? And how do they shape the world around them with their varied skills, values, and preferences?
Here’s Cool Gai, to provide an insightful glimpse into the world of Gen Z—showcasing the present, delving into the past, and offering a glimpse into the future.
Friends over strangers on the internet
Until a short while ago, we all thought Influencer Marketing was one of the most effective marketing methods available. That may not be so since the news dropped. It said that 50% of the Indian Gen Z crowd is more likely to buy a product based on a friend's recommendation than an influencer's.
Perhaps it is time for brands and marketing agencies to slightly adapt their tactics to secure sales within the emerging Gen Z sector. What are your thoughts on this? Do let us know in the comments down below!
Influencer marketing may not work, but what else does? Here to show is the PhD in Trendonomics, Brainy Gai.
Give away your company, maybe?
Gen Z likes philanthropic acts, which is probably why YouTuber Mr. Beast is so popular.
The concept of philanthropy was taken to the next level by Patagonia’s founder, Yvon Chouinard.
The Chouinard family, which owns the $3 billion company, has given up their ownership to a trust and a nonprofit. They want to keep the company free and use its $100 million annual profits for environmental causes like fighting global warming and saving wildlands.
Was this a wise or impactful business decision, Do let us know your thoughts.
Quirky Gai likes things fun and offbeat and likes to share the joy of quirkiness. Let’s see what he has for today.
Meme communication
That’s right, it’s memes! And no brand is synonymous with memes like Duolingo.
Lo siento, ¡intentaré hacerlo mejor!
Duolingo is an app that helps you learn a second language. But we’ve all been there, we think we will learn something new and then get bored and forget it.
Duolingo, however, does not like this. It starts sending aggressive push notifications to catch your attention.
These notifications eventually became a massively popular meme trend. And the brand embraced it!
Whether or not we want to learn another language, we love seeing Duolingo’s antics.
Que pensez-vous de Duolingo?
In today's world, understanding and connecting with Gen Z is essential for marketers. This generation possesses unique characteristics that shape their preferences and behaviours. To effectively reach this audience, marketers must adapt their strategies accordingly.
Gen Z places great importance on values and social awareness. They are drawn to genuine, enjoyable brands that stand for something meaningful. Gen Z is also highly proficient in digital technologies and primarily relies on mobile devices. They consume content across various platforms, particularly on "digital campfires" like gaming, streaming, and messaging apps. To capture their attention, marketers need to create context-native content that respects the customs and traditions of each platform. This content should engage Gen Z in interactive and immersive ways.
By understanding and adapting to Gen Z's values, digital preferences, and desire for community, marketers can effectively engage with this generation and build long-lasting connections.
