What if I told you that social media marketing was once considered a passing trend that would soon disappear? You might be surprised, but that’s how many marketers viewed it in the early days of social media. Facebook, Instagram, Twitter and YouTube completely changed the game and gave us marketing like never before.
Now there’s a new kid on the block making waves:
Not only that, it only took Threads 1.5 hours to reach 1 Million users, whereas Facebook took 10 months to do the same… now that’s impressive!
So what’s happening with our favourite platforms, and what can we learn from them? Stick around with Cool Gai and his moo-dy friends to find out!
Rich vs Rich
Let’s be honest here; Threads is not a fresh new idea. For all intents and purposes, it’s Twitter with a new coat of paint.
Obviously, the owner who paid $44 Billion for Twitter isn’t happy about this, and challenged the CEO of Meta to a cage match.
Following this, Social Media went into a frenzy!
What will come out of it, only time will tell. But for now, do let us know whose side you are on!
The genesis of social media marketing
LunarStorm was a Swedish social media platform where you could express yourself, make friends, and find the latest trends. LunarStorm was actually the first ad-supported social networking site, inspiring others in the 2000s.
But it disappeared like a lunar eclipse, now just a memory in your history.
Marketers used LunarStorm to reach teenagers in unique ways. They teamed up with companies like OLW, Arla, EA Games, and others to sponsor features on the website.
As time went on, platforms like MySpace, Facebook, Twitter, and more gained popularity, attracting millions of users. Big names like Dell, Starbucks, Zappos, and even President Barack Obama's campaign embraced social media to build communities and gain support.
Bringing in the laughs
Humour and marketing have been going hand in hand long before social media was even a concept.
While it’s hard to say which brand was the first to use humour, we sure know which brand constantly keeps using humour and keeps us entertained!
Correct-o! It’s Zomato!
They even get memes even when don’t want to!
Many brands use humour to entertain their customers, improve brand awareness, and create buzz around the brand.
Social media marketing has come a long way since the days of posting flyers on MySpace and spamming hashtags on Twitter. Here are some key milestones:
Facebook and YouTube revolutionised online advertising with targeted ads and viral videos
Instagram and TikTok dominate the visual and short-form content space with influencers and creators
Clubhouse and Meta offer new possibilities for audio and virtual reality engagement with audiences
Why should digital marketers constantly be upping their game?
- Social media platforms are constantly evolving and changing the rules of the game. With Threads who knows what kind of marketing we can expect?
- Consumers are becoming more savvy and demanding authentic and personalised content.
- Competition is fierce, and staying ahead of the curve is crucial for success.
So, don’t get left behind. Keep learning, experimenting and adapting to the latest trends in social media marketing. Be quirky, be creative, be awesome! 🚀