What’s in a name? A lot, apparently. Whether it’s a brand, a business, or a city, changing names can be a risky move. Sometimes it pays off, and sometimes it doesn’t. Sometimes people embrace the new name, and sometimes they stick to the old one. Be honest here, do you call the Millenium City “Gurgaon” or “Gurugram”? 🤭
They are some great examples of rebranding carried out by businesses and brands of all shapes and sizes. To explain all of this, Cool Gai has brought along some mood-dy friends! Let’s tag along!
RIP to the iconic Blue Bird of the internet, Mr Elon Musk, the wealthiest man in the world, has decided things need to be different from now on.
Why was this done? Well…
He’s a simple man, I guess!
Some also took this as a moment marketing opportunity!
But the rebrand seems to be working:
What are your thoughts on this? Let us know in the comments below!
How many of you know that Netflix wasn’t always how it is now? That’s right, Netflix and Chill wasn’t so simple back in 1997.
The streaming giant started as a DVD rental service in 1997, competing with Blockbuster and other video stores.
Unlike Blockbuster, however, Netflix decided it needed to broaden its horizons with the changing times. So in 2007, Netflix launched their online streaming service all of us are now familiar with. The ability to watch movies and TV shows on demand was a big hit globally… And that’s putting it mildly!
Netflix also invested in producing its own original content, such as House of Cards, Orange is the New Black, and Stranger Things, to name a few. Netflix now has over 200 million subscribers worldwide and is one of the most influential players in the entertainment industry.
So you don’t always need to change who you are; a little bit of innovation and reinvention can go a long way!
Would you like a BackRub? Not the one that relaxes your spine and muscles but one that gives you information.
Confused? Let me simplify!
Launched in 1996, BackRub’s name referred to its algorithm for analysing the web’s backlinks.
However, the founders soon realised that the name was not catchy or memorable enough. Want to take a guess what they renamed their brand to? Take a moment to think…
The answer is:
Yes! BackRub was rebranded to Google, a misspelling of googol, the mathematical term for a 1 followed by 100 zeros.
Don’t believe us? Just Google it!
Keeping things fresh and exciting
We also don’t like being the same old thing; we like to reinvent and re-innovate ourselves. So in 2020, we adopted a fresh new look.
Brands and organisations, listen up! The world is changing fast, and so are our customers. we can’t afford to be stuck in the past, or we’ll lose our edge. That’s why we need to refresh, reinvent and renew ourselves every now and then. Here’s what it means:
Refreshing is like getting a makeover:
You change your look but not your personality. You update your logo, colour, font, or packaging to make it more stylish and attractive.
Reinventing is like changing your career:
You change your core business, but not your values. You offer a new product, service, or value proposition that sets you apart from the crowd.
Renewing is like finding your purpose:
You change your message, but not your vision. You communicate a new and inspiring story that connects with your customers and stakeholders.
So, what are you waiting for? Refresh, reinvent and renew yourself today! It’s fun, it’s exciting, and it’s good for business!