Hey there, sports fans!
Does watching your favourite sport get your adrenaline pumping? Does it break your heart when your favourite team loses? Do you feel like buying a product when your favourite athlete endorses it?
Yup, according to a study by Nielsen Sports, athletes who endorse a brand can increase its awareness by 12%, its favorability by 11%, and its purchase intent by 10%.
It’s not just that, all brands know the power of marketing during a major sporting event. After all, sports marketing is a $614.1 billion industry.
So, get your game face on, and let’s get started with Cool Gai and his moo-dy friends here to show you how to hit a home run with your marketing.
Asia Cup 2023 is on! Cricket fever is on! 🏏
As the Men In Blue take on their arch-rivals Pakistan and other Asian teams in a bid to lift the coveted trophy, brands have also cashed in on the action.
Disney Star, the official broadcaster of the tournament, has onboarded 18 sponsors across Star Sports Network and Disney+ Hotstar. These include Charged by Thums Up, Nerolac Paint+, Surf Excel, Jindal Panther, My11Circle, Samsung Galaxy Z Flip5, Amul, Maruti, Amazon Pay, MRF, Policy Bazaar and more!
The promotional ad is funny as well 😂
Even newer businesses such as ixigo have joined in on the fun.
This is the first instance where ixigo has been connected to a major sporting event of this size.
Sports might be for people who are physically fit, but sports marketing is a different ball game!
Pause for Puma
What if one brand could put a pause on a mega world event? That’s exactly what Puma did with a little help from Brazillian football legend Pelé.
A simple but brilliant stroke of marketing. Puma paid Pelé $120,000 to walk onto the field and take time from the referee to tie his shoelaces. Puma then paid the cameraman to zoom in on the exciting shoelace-tying action. This simple pause was watched by millions of viewers worldwide and helped Puma make a mark on the world stage.
So, if you want to learn more about sneaky marketing tricks, ask Puma!
Formula 1 - The pinnacle of motorsport… Also one of, if not THE most expensive sport in the world. 🏎
The F1 Circus, as it’s called, travels across the globe every year, making it an exciting prospect for brands to sponsor.
After all, an advertisement banner that goes 300 km/h is fun, is it not?
But it was not so simple for British American Racing (BAR) back in 1999. British American, a tobacco company, wanted to promote more than one of their products, and there being TWO cars, they decided to promote two different products.
It seemed like a good idea… Uuuuunnnnfortunately, the FIA, the governing body of F1, did not like the idea very much and ruled that one team cannot run two distinctly different-looking cars.
Merge the two!
This car may not have won any races, but it certainly won a place in our hearts and minds as one of the funkiest racing cars in the history of motorsport.
Fun F1 fact: The DHL’s iconic yellow colour came to be because they sponsored the Jordan F1 team, which was, yes, yellow!
This ad and the entire “Risk Everything” campaign were so good that we had to mention it!
This highly memorable series launched during the 2014 FIFA World Cup was about how real athletes risk everything for the sport they dedicated their lives to. It stars animated versions of football stars such as Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović and many more. The campaign videos ‘Risk Everything’, ‘Winner Stays’, and ‘The Last Game’ videos had a combined 372 million views on YouTube.
The campaign also generated 22 million engagements and 650,000 uses of the hashtag #riskeverything on social media.
The campaign helped Nike increase its revenue by 13% to $7 billion in the fourth quarter of 2014, beating its rival Adidas as the number one global football brand
Simple questions that will charge up your brain. Let’s play!
Which of these famous sports superstars has a Nike shoe line in his name? (Hint: There’s a whole movie on the topic!)
Which skateboarder has his own brand of skateboards, shoes, and clothing, called Birdhouse?
Sports of any kind have millions of fans and viewers worldwide, so it comes as no surprise that brands and businesses would like to use that viewership to their advantage. Sports marketing is a booming field that benefits businesses and consumers alike.
Here’s why it's important for all brands, businesses and digital marketers to pay attention to it:
- Sports marketing can help you reach a large and loyal audience of sports fans who are passionate about their favourite teams, players, and events.
- It can help you create a strong brand identity and image by associating your products or services with the values, emotions, and lifestyles of sports.
- And need we say again that it’s a $614.1 billion industry?
So what are you waiting for? Get your game on and score your marketing goals!