So many brands, so many products, and so many different price ranges to choose from. We have started to take them for granted. In fact, there’s a high chance that you are reading this on a smartphone!
But what’s in a phone?
Well, apart from the mechanical components that make electronic witchcraft happen…there is a lot of marketing to make sure the product sells.
And you know it, folks! Where there’s marketing, there’s Cool Gai and his moo-dy friends! Let’s get to it!
16 years after Steve Jobs said the historic words, "An iPod, a phone and internet communicator. An iPod, a phone, are you getting it?" and changed the world as we know it, we now have the latest in the lineage - the iPhone 15 and its variants - iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max.
The most significant change in this series is Apple using USB-C, bowing to the European Union’s law that requires all mobile phones sold in the EU to have a USB-C charging port by the end of 2024.
And the competition struck while the iron was still hot:
But hey, credit where it’s due…Apple created quite a hype to promote this by using social media platforms, such as X (formerly known as Twitter), Instagram, Facebook, and TikTok, to generate buzz and engagement. They used hashtags like #iPhone15, #WonderlustEvent, #AppleWatchSeries9, and #AppleWatchUltra to reach millions of followers and potential customers.
Now, if you’ll excuse me, there’s something I need to do…
Creating impact from something simple can only happen if you create something meaningful. That’s exactly what Google did with their Android campaign “Be together. Not the same.”
The campaign used the tagline “Be together. Not the same.” and featured various animations of different animals, shapes, and objects coexisting in harmony despite their differences.
The campaign also included a series of ads that highlighted the unique features and personalities of different Android phones, such as the Nexus 6, the HTC One M8, and the Samsung Galaxy S5.
The future CEO of Google himself penned a really nice article on it:
And despite the heartwarming stuff Google does, they still don't hesitate to show their superiority:
As you can ‘C’ Samsung did not miss a beat when it came to trolling. But how do they fare when doing their own marketing? Let’s do some sleuthing, shall we?
Creating The Next Big Thing
Back in 2011, Samsung again took a cheeky dig at its major rival.
Thanks to their brilliant marketing strategy, Samsung’s Galaxy S II was a huge success in 2011. The campaign generated over 10 billion views on various platforms, which helped in making Galaxy S II, the best-selling smartphone of 2011, with over 40 million units sold worldwide.
Moreover, the campaign helped to increase Samsung’s brand awareness by 20% and its market share in the smartphone market by 5%, surpassing its rivals and becoming a global leader.
Here’s a few tips we can learn from Samsung:
- Focus on innovation
- Use social media effectively
- Create memorable marketing campaigns
- Partner with influencers
- Tailor your marketing to different markets
And as mentioned in one of our previous Cool Gais , we can’t help but love the cheeky digs:
So we told you a lot about smartphones today. But we still haven’t answered one important question: iOS or Android?
Well, we don’t like taking sides! 😛
Let us know your preferences in the comments below!
Let’s test your knowledge.
Which of the following is not a type of smartphone display?
Which smartphone brand was the first to introduce a dual-camera system?
Which company introduced the concept of fast-charging technology, branded as "Dash Charge" or "Warp Charge"?
Smartphones are an essential part of modern human life. It’s now hard, if not impossible, to think of a world where they don’t exist. We use them to stay connected, stay informed, and stay entertained.
Also, you might not have realised it, but the world of digital marketing exists largely because of smartphones. Because of smartphones, brands have the perfect medium to reach customers and sell their products. Smartphones also provide brands with a new way to influence our behaviour and choices.
By understanding how smartphones are used and how people interact with them, brands can create marketing campaigns that are both effective and meaningful.
So the next time you are using your smartphone, take a moment to realise that it is the new frontier of marketing and it will only get more important in the years to come!