Posted on: 27 December 2023

what a year this was!

A lot of great campaigns, memorable ads and fun new concepts.

There’s just so much to talk about, and there’s a lot to look back on.

So let’s get into it with our favourite moo-dy gang!!!

Cool Guy

CGI ads were all over social media in 2023

It was a really cool concept that made the crazy and the fantastical feel real.

Dedicated Instagram pages have come up to carry on this new concept and keep blowing our minds.

Cool Guy

“India is on the moon!”

Those words reverberated across the nation and, indeed the world

And the brands cheered ISRO on from the get-go!

And after the successful landing, the brand refused to be silent, and we loved them for it!

Once again, congratulations, ISRO! Congratulations, India!

Cool Guy

What happens when there are two very different movies - and I mean different in every way imaginable - are set to release on the exact same day?

You create the quirkiest unofficial campaign on social media - BARBENHEIMER!

Christopher Nolan’s Oppenheimer and Greta Gerwig’s Barbie had their promotional campaigns at the exact same time and were scheduled to be released on the exact same date: July 21 2023.

So fans decided to have some fun… and then social media did… and then the whole world did.

This trend had an impact that the official individual marketing could never possibly have. I mean, just look at the memes:

Which one did you watch, only one or both? Did you like the movies? Let us know your thoughts in the comments.


Twitter rebranded to X, iPhone 15 launched, the Cricket World Cup of 2023, IPL, fashion marketing… There is so much we have talked about in 2023,  there’s so much we still have to cover. Sometimes it’s not easy for Cool Gai and his moo-dy gang!

But we do our best.

And we would like you to continue supporting us as we dive into trends, dissect marketing strategies and show you the funkiest campaigns in 2024 and beyond!

See you in the new year!