The trend of AI started around the end of 2022 when AI platforms, such as ChatGPT and Midjourney became accessible, and everyone started posting AI portraits of themselves.

AI then became an increasingly important part of daily life, it could do homework, it could create images, it could even become a graphic designer to do some good ol’ digital marketing.

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So it shouldn’t be difficult to imagine that digital marketers will rely heavily on the support of AI to deliver even more engaging content. Some even say Social Media Managers will be best friends with AI.

How far will AI go? Only time will tell.

Short and to-the-point videos such as Instagram Reels and YouTube Shorts have been a smash hit, especially with the youth.

Products and services aimed at the younger generations, such as dating apps, have already identified this and curated their content accordingly.

So in the world of advertising, whether you're a well-established brand or a newcomer, it's smart to shift your focus to shorter videos. It works better than long ones!

The Fediverse… Haven’t heard of it? Don’t worry, a lot of people haven’t.

But it is slowly, very slowly, increasing in popularity.

What is it, though?

The Fediverse, short for federated universe, is a network of interconnected social media platforms that can communicate and share content with each other.

It's like a collection of different social media communities, each running its own server, but users from one server can interact with users on other servers.

This decentralisation allows for diverse platforms and communities while maintaining the ability to connect and communicate across the entire "universe."

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Why should we pay attention?

With a growing user base, this platform is on the verge of becoming a lucrative space for brands to channel their marketing efforts. Don't hesitate – dive into the trend and explore the exciting opportunities it offers!