Hello there!
Let’s focus on the day - 25 January 2024, it’s National Tourism Day! However, regarding tourism, the news is filled with - shall we say - ‘discussions’ about certain islands in the Indian Ocean and where you should go for a getaway.
Worry not, we are not here to get political!
Instead, let’s get our travelling pants on and look at some of the funkiest tourism ads and campaigns that got us in vacation mode!
Often, people feel that planning the trip is harder than the trip itself. Selecting the destination itself is a debate with your friends, family and even yourself.
But there’s a solution: Surprise trip.
A survey of 27,000 travellers in 33 countries by Booking.com found that 52% are "keen" to book a surprise trip where "everything down to the destination is unknown until arrival"
(source: 2024 travel trends: top destinations and tourism industry trends | The Week)
More and more companies planning surprise trips have come up recently, and they are being well received.
What are your thoughts? Would you like to plan your trip, or would you rather go somewhere without any thought? Let us know in the comments!
A catchy melody
We know marketing is all about captivating your audience in any way you can.
So why not have a sing-along?
That’s what Iceland did!
Catchy, isn’t it?
Iceland is also offering to let a horse write your work emails while you enjoy your Icelandic vacation.
… yes, this is a real thing!
So next time your boss receives an email that says “pi/.k[mndsfv-;‘ipokjl;kasp72ed\=!#67efl”, they will know you are in Iceland!
Getting away from the city rush
Swiss mountain living is simple living… So a simple man with a simple live ad tried to convince people to join him at Vrin Graubünden.
I guess when the advertisement board starts talking to you, you better answer it!
But no matter what, Saare Jahaan Se Achha Hindustan Hamara!
Do I even need to explain this? This is probably the best tourism ad in a long, long time!
India is truly incredible, as are the states that make up the Republic of India.
These Incredible ads show us all the colours, cultures and vibrance of the wonderful land we call Bharat.
Check them out, after all, this is National Tourism Day, isn’t it?:
Rajasthan - Jaane Kya Dikh Jaaye!
This fun and quirky campaign showcased the unexpected nature of Rajasthan and its people.
Awesome Assam!
This ad displayed the beauty and serenity of Assam with almost no dialogue.
Kashmir - The Warmest Place on Earth
A guaranteed puller of heartstrings. 
These amazing marketing campaigns really tickle your travelling bone, doesn’t it?
So where do you feel like going? Or do you know a -
Let us know in the comments, and we will be sure to check it out!
Total 2 Comments
Anamika Bhartiya2024-01-24
the " MOO---D " in the end was superbly done. Kudos to the team
Archana Arora2024-01-24
mndsfv-;‘ipokjl;kasp72ed\=!#67efl.....relax! I am trying to say that this is awesome except I am writing from Iceland, well almost.