Today, Cool Gai is all set to go on a journey!!
Where you may ask??
Well, the destination is NOSTALGIA and the mode of transport:
Ads from the yesteryears that make us feel all warm and fuzzy inside!! 😃
Back in the 1970s, when the government relaxed its restrictions on TV programming, investors and channels began dipping their toe into broadcasting.
20 years later, with the advent of cable and satellite TVs, brands began experimenting with ads to market their products.📺
And oh!! What a time indeed. One can inarguably say that the ads almost mirrored life at that point:
Easy-going and pleasant, without the need for any extra shoo-shaa!!!
So, Cool Gai and his moo-dy friends have their bags packed!!
Are you all set to take a trip down memory lane??
Chocolates may come and go, but Cadbury is forever!!!
Their first-ever mega campaign - KUCH MEETHA HO JAYE - brought out the emotion behind the little things in life:
Walking with friends, playing with a dog, or enjoying a picnic with a loved one!! ♥️
Not to mention, this one:
PS: A little announcement!!
Cool Gai is all prepped for the IPL this year….
Look out for an IPL-exclusive edition coming super soon!!
Back to regular programming!
Remember the Cadbury Silk jingle?? Well, considering how deep it’s settled into our hearts, Cadbury revamps it ever so often.
After all, why fix something that isn’t broken??
Is the soothing tune of ‘Close your eyes, kiss me’ stuck in your head?
Well, there’s a lot more coming next…
What do you do when faced with a tough situation?
This ad would have you believe that popping a Mentos is the solution:
The campaign promised a playful approach to life’s challenges!! 😧
Losing a football match? Car broken down? A god-awful hairstyle?
The answer:
MENTOS!!!!
Way to go on making a tagline synonymous with the brand itself…..
Brainy Gai gives a pat on the back to the advertisers!!
Temporary stains may go, but acts of kindness are permanent!!
That’s exactly what this ad shows us:
Over the years, Surf Excel has showcased how their brand is beyond removing stains, but about spreading positivity!!
The message??
Enjoy life to the fullest without worrying about dirty clothes.
Kyunki dar ke aage jeet hai, aur daag ke aage Surf Excel hai!!
See what we did there??
KNOW THE TAGLINE? NAME THE BRAND!!
Q.1
The best a man can get
Q.2
The taste of India
Q.3
Taste the thunder
The 90s and early 2000s proved that a single creative idea can ignite memories for years to come!!
From the most hummable jingles to emotion-fuelled storytelling, marketing packed a punch without the embellishments of digital AI….
Which ad will forever hold a special place in your heart?
Tell us in the comments!!
Total 1 Comment
Archana Arora2024-03-06
Nice and easy read,