What is BeReal?
BeReal is the unedited Instagram. At a random time in the day, this image-sharing app sends a notification, and you get two minutes to upload a photo of yourself. Your friends get to see you and what you're up to. You don't get time to pick the perfect pose, choose the perfect angle, or make the perfect edits. People love this.
Times are changiy truly are, even from the people they love. They want to celebrate their strng, and so are people. People want to remove the filters that hide who theengths, flaws, and the people around them.
Originality and transparency are leading the market, and BeReal is a frontrunner. In a world that's going virtual and running towards NFTs, AR, VR and the metaverse, it's urging people to be authentic.
Authenticity and relatability are vital because they lead to meaning and belonging - two things people search for on social media.
Victoria’s Secret’s new representatives are introduced:
Play it cool, play it retro - the rise of retro marketing
The recent retro tale
CRED has been known for its innovative and fun advertising. This time they used the nostalgia formula, which became the talk of the internet. CRED recreated an iconic Nirma ad and took its audience back to the 90s with Karishma Kapoor for its IPL advertisement series.
The ad film amassed almost 1 million views on social media in just 11 days!
What is retro marketing?
Retro marketing is all about using nostalgia.
Emotions are powerful. That's why brands are now trying to connect to their audience emotionally through persuasive storytelling. A commonly used feeling for this is nostalgia.
Paper Boat is an ideal example of how to use nostalgia. The tonality of their social media strikes a chord by bringing back special memories of one's childhood.
A Paper Boat post from the IPL season:
Cadbury Dairy Milk has been using 'emotional connect' for years. It recently recreated its own 'The Real Taste of Life' campaign. This time makes it more relevant and inclusive by featuring the story through a woman's eyes. This one truly hit it out of the park!
Tell your story, not your features
Willa Air - The influential fly high club
A private jet for influencers?
You read it right. Influencers will be getting their own airline - Will Air! Launched by Willa - an online payments company for influencers - its first flight will take 12 influencers to this year's Coachella Valley Music and Arts Festival. And get this - they'll be flying in luxury. This means a private jet and champagne, all for free.
What does this mean for brands?
So it's time to up your influencer marketing game and gain the maximum from it!
We love what we do and rock at it.
ANTS is an ingenious mix of industry stalwarts, budding creative enthusiasts and digital experts. Our energetic team has a burning desire to create impactful campaigns that resonate with the brand. We leverage our digital expertise to deliver brand strategy, content, creatives, experience design and web-ready solutions.