Now or Later? Responding on Twitter

Now or Later? Responding on Twitterimage

  • The Twitter Customer Insight Survey says that 77% of people on Twitter feel more loyal towards a brand after receiving a positive response from them. 81% of consumers end up not recommending that brand to their friends if they do not get a revert on Twitter.

    • You can respond to tweets just like you would respond to any person if they walked into your store, just that there’s a limitation on the words. Your tweets don’t have to be formal. Rather, respond enthusiastically and see it pay off.

    • If a conversation is light and positive, it is recommended that you amplify the positive reviews by keeping it public. It can help you showcase to other potential customers that you’re reachable, quick and empathetic. Read More

Gamifying Working Out? Yes Please!image

• Gamification has proven so popular that it has trickled into other zones of life. Those who work within the virtual reality community are convinced that Gamification of exercise will encourage people to stay fit and healthy.

• The beauty of working out in a virtual environment is that it is dynamic. Virtual reality technology is rapidly improving to the point that users can customize their own individual workout settings.

• Virtual reality exercise has the potential to turn idle and out of shape individuals into uber-healthy fitness fanatics. People respond to challenges, especially if they are presented in a fun video game-like format. Read More

India’s First Startup District and Other News:msd.jpg

• India’s first startup district may soon come up in Mangalore. Part of the “Startup India” initiative, the district will be abounding with incubation centers and tinkering labs for schools. The incubators will help provide the startup space to operate and be mentored, encouraging innovation and help them scale their business.

• Online fashion retailer Myntra is restructuring its upper sanctum. As top-level departures continue with co-founder Ashutosh Lawania being the latest to step down, the company made marketing chief Gunjan Soni the new head of Jabong.

• Online real estate firm PropTiger has laid off around 200 employees just a month after merging with The latest move is part of the company’s cost-cutting and post-merger resource optimization plans. Read More


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