How To Optimise Your Website Content For Voice Search
Difference between Content for Voice Search and Text Search
Voice search is a more natural search, it allows people to ask questions, making the search queries longer. But how does one optimize content for voice search?
When Google introduced the Hummingbird algorithm, it was meant to understand the user’s search intent rather than just the keywords in the search query. The representation of the query is taken into account, which brought about the emphasis of semantic search and content around the root keyword.
The whole idea of this was so that users receive results as a form of answers and brought down the time to look for results matching their query. This algorithm significantly changed Google’s ability to give out search results.
An alternative to typing, voice search is picking up pace quickly.
According to a study done by Google, 55% of teenagers use voice search more than once a day, they use it either to access social media, take selfies or search someone. While 23% adults use voice search when they are cooking or looking for directions.
According to another study done by Hubspot “37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly.”
From Google Now to Cortana to Alexa to Siri, there is a voice assistant everywhere. So how do we optimize our content for voice search?
Structure your site as per SEO:
Context plays a huge part in search now, more so with voice assistants. Google as a search engine has always believed in generating relevant results, with voice search we need to examine the way we provide content on our platforms.
Examine the current content on your website and compare it with the auto complete feature in search engines to see the user’s search behavior. Look for keyword search volumes that include search queries in the form of questions.
When we voice search, we ask questions, for a question like “Where can I get the best pancakes?” The search results will reveal websites that have content written as answers. Start writing content that answers questions. With the increase in search queries in the form of questions, content needs to be written in the form of answers so that your website has a higher chance of ranking and also appears as a featured snippet.
Long Tail Keywords
Long tail keywords are generally written in the form of a statement, however, with long tail keywords the meaning behind queries becomes clearer as opposed to any other form of keyword. We need to keep in mind what users want and how they would ask their queries aloud.
Add frequently asked questions to your website. Think about it, more and more voice searches happening and they are in the form of questions. So why not answer them for our users. Any website having an FAQ page will benefit from this.
Your website needs to work well on mobile devices. Check the responsiveness on mobiles and tablets. Buttons should not be too close to each other, the text should be readable without having to zoom in. Since most voice searches happen on the mobile device, it is important to keep all these factors in mind.
Voice search is here to stay and with it come many opportunities. Websites should be able to answer questions through their content and start optimising their content for voice search. Voice search is a new disruption in the digital marketing field. We all need to prepare for it like the forms of disruption we have so far.
If you’d like to know more about voice search or learn how keywords work, you can get in touch with us