6 Best Ways to use Quora for SEO (Search Engine Optimisation)
Quora for SEO: Why you should be doing it
Quora is one of the largest question and answer platforms. Founded in June 2009, Quora has gained a lot of traction in India. Quora for SEO is one of the most important factors in SEO today.
Quora is a great platform to get answers for any type of question. Long back, a similar platform called Yahoo Answers was the place to go to get any answers, but today it is Quora.
The platform is a well organized, systematic and a gold mine for SEO.
There are many ways to do link building and Quora is one of them. Quora is a very important part of Digital Marketing.
Get Started on Quora:
- Create a profile on Quora:
Your profile on Quora must tell people what your industry expertise is. Add a headline and profile content to your account so that readers can know about you.
- Find and Follow topics:
Once you’ve set up your profile, you will have to follow topics that you have knowledge about. In addition to that, you can also find relevant topics in the search bar.
- Submit questions and answers:
You can start searching in the search bar about answers to certain questions. If someone has requested you to answer a question, it will appear like below…
Now that you’re all set, let’s understand how to use Quora for SEO is a good thing to do:
You can showcase your domain expertise
Now that your profile is setup, your readers know that you specialize in a certain field. The next step is to answer questions that are relevant to your field. The more you answer questions the more the readers will know about your expertise. In turn, they will start requesting you to answer more such questions.
Google shows Quora results
Google as a search engine shows Quora also as search results in the SERP. This is an advantage as it will give your profile/answers a direct way to reach audiences. Your answers to topic relevant and keyword relevant answers have a high chance of showing up on search engines. If Google feels that your answer on Quora meets its algorithm requirements, it will show it as a search result.
Quora for generating traffic
Quora’s answers have to be carefully drafted and formatted. Your answers must be well crafted and written very well. In-depth answers are always better. Additionally, do remember to leave a link to another piece of content that covers the subject in detail. Quora is an effective long-term strategy to do SEO.
Manage your reputation through Quora
Keep a tab on what users are saying about your competitors. Topics on Quora are also brand based. It’s a good idea to follow products or services that are around your business. You can search Quora based on topics and businesses to know where you are mentioned too.
Get insights from Industry experts
Just like you, there are other domain experts who have their profiles on Quora. If you’re looking for answers on topics from experts, this is the place to be. A lot of people spend time on Quora. You can get great insights on what’s trending from other profiles.
Find people to connect with
The process on Quora is an interactive process. Sometimes, you can find potential sales opportunities. The constant activity gives a chance for interaction and can give way to generate leads.
Quora for SEO is a great opportunity that should not be missed. Find ways for everyone in your team to join and be an active member. It is a platform that requires your constant presence, but the effort will start showing results in some time. Do you use Quora as a brand and how has it helped your business? Please share your thoughts in the comment section below! You can also get in touch with us if you’re interested in knowing more about Quora.