Create Social Media Content that works

Gaining engagement on different social media platforms can be challenging these days. With the increase in the number of users on social media, your social media content needs to be of supreme value to be on top of a user’s news feed. Hence, using content in different formats is the key to user engagement on social media. Below mentioned are some most successful content formats used by Brands to gain traction on social media.

#1: Convert Long Form Content to Slides

Presentations are great for readers who need a little more time to digest bigger pieces of content. They also let you introduce your business in a more visually appealing way. So, go ahead and break your content into slides.  

#2: Present Your Business on Video

A video is perhaps the most important medium for sharing and presenting content online. That is the whole reason why YouTube has over 1 billion unique users each month. Facebook loves directly uploaded content.

#3: Show Your Story With Infographics

Give your content a huge boost with infographics, which encourage engagement. According to a study, an infographic is 30 times more likely to be read than a pure text article. The report also says that 94% of marketing decision-makers produce visual content.

#4: Build Buzz With Quizzes

Try a quiz if you want to gain interaction. Quizzes are fun for readers but consider short messages. Quizzes give readers an incentive to share information such as email addresses and give marketers another way to collect audience data.

#5: Share Your Voice With a Podcast

With the rise of smartphones and tablets, podcasts are bigger than ever. The podcast audience in the US is now close to 60 million people and podcast listening grew an impressive 23% in 2016. Businesses must look at podcasting as it becomes easy to create, edit, and share.


Achieving higher reader engagement is all about knowing your audience. After you get a better grasp of your readers’ habits and online routines, you can begin to target them properly in ways they want to interact.

Diversify your marketing strategy to interact with your customers where they are in the medium that best fits the network. Remember, social media content is as important as any other form of content.

Whether you’re looking to convert outdated or overused content, or think a complex piece of content would be best served in bite-sized pieces, don’t miss out on an opportunity to reach a larger audience by presenting social media content in a new way.

I hope this will be useful.

We at ANTS Digital, regularly write about Digital Marketing and technology. Do read and leave your thoughts. Also feel free to connect with us on TwitterFacebookInstagram

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I’d love to hear your thoughts in the comments below and thank you for reading my post. 

Archana Arora
Archana Arora

Archana, Founder of House ANTS, the first of her name, Ruler of All Things Digital, Protector of the Name, Leader and Provider of the House.

Archana is the Founder and Director at Ants Digital. A Digital Marketing Expert and Strategist. Passionate about all things Digital, she has extended an enthusiastic welcome to the Information Age.

All views and opinions expressed herein are those of the author and do not necessarily represent the views of ANTS Digital Pvt. Ltd.

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