Concentrix, one of the leading global providers of customer experience solutions, engaged with us to craft a campaign that would resonate with upcoming talent, particularly targeting Gen-Z and Millennials from tier-I and tier-II cities in India.

The #BestJobEver campaign was designed to integrate career opportunities with consumer products, delivering a fresh perspective to potential job seekers and making Concentrix a standout employer.

The campaign introduced creative 3D motion graphics that played on popular consumer products such as milk, detergent, and ketchup. By blending Bollywood-inspired graphics with career-focused messaging, the campaign successfully encouraged the audience to see Concentrix as a place where careers could grow, develop, and thrive. Iconic visuals, such as "Let’s Ketchup Today" and "My Career Never Tasted This Better," further solidified the appeal of the campaign.

Through its unique and engaging approach, the #BestJobEver campaign achieved remarkable results:

We won the silver for Best Use of Internal Communications for Bharti Airtel!

Starting our partnership with Bharti Airtel in 2023, Ants Digital took on the critical mandate to address the safety concerns within Airtel’s workforce. The #AirtelSuraksha campaign was launched as an urgent response to the rising number of serious injuries and even fatalities among Airtel employees, associates and partners.

The primary objective of the campaign was to ensure the safety and well-being of everyone associated with Airtel, both in the workplace and in the field. To this end, Ants Digital crafted a comprehensive internal communications strategy under the umbrella of #AirtelSuraksha and #SafeByChoice.

A key highlight of the campaign was the creation of a dedicated microsite, offering Airtel employees easy access to critical safety-related resources, policies, and guidelines. In addition, Ants introduced two safety mascots – Salus (meaning "safety" in Latin) and his trusted companion, Sally. Together, they became symbols of the company’s commitment to enforcing safety protocols across the organisation.

The mandate was clear: to align the safety communications program with Airtel’s broader internal communications strategy and ensure that every employee, associate, and partner recognised the importance of adhering to safety standards.