Senior Performance Marketing Specialist

Experience: 7–10 years

Location: Gurgaon

Work Mode: Full-Time | Work From Office

About the Role

We are looking for a Senior Performance Marketing Specialist with strong agency experience to drive campaign performance and business growth across multiple client accounts. The ideal candidate combines hands-on platform expertise, advanced data analysis and reporting skills, and the marketing acumen to recommend strategies that help brands succeed.

Roles & Responsibilities

1. Plan, execute and optimise paid media campaigns across Google Ads, Meta Ads and other relevant platforms.

2. Own media planning, budgeting, campaign strategy and performance delivery across multiple client accounts.

3. Drive improvements in ROAS, CAC, CPA, CPL, conversions and revenue.

4. Manage e-commerce and D2C campaigns, including Shopping Ads and Performance Max.

5. Analyse campaign data, conduct A/B tests and optimise audiences, creatives, keywords, bidding strategies and landing pages.

6. Crunch large datasets, build performance reports, identify trends and extract actionable insights to improve campaign performance and business outcomes.

7. Present data-backed recommendations and performance insights to clients, communicating findings clearly in both written reports and verbal presentations.

8. Stay updated on advertising platform changes, digital marketing trends and emerging tools, using strong marketing acumen to recommend strategies that drive brand growth and success.

9. Collaborate with client servicing, creative, content and technology teams to develop and execute effective marketing strategies.

10. Manage multiple accounts independently and mentor junior team members.

Requirements

1. 7–8 years of performance marketing experience, preferably in a digital agency managing multiple clients.

2. Strong hands-on expertise in Google Ads and Meta Ads, including campaign planning, execution and optimisation.

3. Experience in D2C, e-commerce and/or lead generation campaigns.

4. Advanced data analysis, reporting and data-crunching skills, with the ability to identify patterns, interpret performance metrics and derive actionable insights.

5. Strong marketing acumen and strategic thinking, with the ability to understand brand challenges and recommend effective growth strategies.

6. Excellent spoken and written English proficiency is mandatory, as the role involves regular client conversations, presentations and report writing.

7. Strong understanding of analytics, conversion tracking, attribution and ROI measurement.

8. Proficiency in Excel/Google Sheets; experience with GA4, Google Tag Manager and Looker Studio is preferred.

9. Proactive, analytical and commercially minded, with strong client-management and problem-solving skills.

Benefits:

1. Work-Life Balance – 5-day work week and shift timing options.

2. Competitive Compensation – Based on skills and experience.

3. Statutory Benefits – Applicable leave, PF and gratuity.

4. Learning & Growth – Professional development and career progression.

5. Collaborative Culture – An environment that encourages innovation, accountability and teamwork.